Flywire · 1 day ago
Senior Digital Marketing Specialist
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $95K/yr
4+ years expFlywire is a global payments enablement and software company on a mission to deliver complex payments. They are seeking a Senior Digital Marketing Specialist to lead digital campaigns, optimize web content, and integrate AI technologies to enhance marketing efficiency and growth.
Financial ServicesFinTechPaymentsService IndustrySoftware
Responsibilities
Plan, launch, and manage digital marketing campaigns across paid, owned, and earned channels
Own the setup and performance of paid media campaigns (Google Ads, LinkedIn, etc.), including targeting, messaging, optimizations and reporting; evaluate and test new channels
Collaborate with vertical teams to strategize on relevant audiences, messaging, and goals
Manage website content publishing and optimization using our CMS platform and A/B testing tools (Optimizely)
Conduct regular SEO/GEO audits (technical and on-page) and implement enhancements
Optimize site structure, metadata, and content for both user experience and search visibility (SEO and GEO)
Research, evaluate, and implement AI tools across marketing workflows (e.g., content generation, ad optimization, segmentation, analytics)
Build and maintain AI-assisted automations to improve campaign delivery, reporting, and personalization
Collaborate with cross-functional teams to test AI solutions in real-world marketing processes and scale successful implementations
Analyze campaign performance and web analytics to generate actionable insights
Build dashboards and regular reports using tools like Google Analytics 4, Looker Studio, and AI-driven analytics platforms
Measure impact of AI initiatives on marketing KPIs and business outcomes
Qualification
Required
4–6 years of experience in digital marketing, marketing operations, or performance marketing
Hands-on experience with AI or automation tools in a marketing context (e.g., ChatGPT, Claude, Jasper, Zapier)
Proficiency with digital marketing tools: Google Ads, GA4, SEO platforms (Ahrefs, SEMrush), and CMS platforms
Strong understanding of SEO, paid media, analytics, and content workflows
Ability to synthesize complex data into clear, actionable strategies
Curiosity, adaptability, and a strong interest in emerging technologies
This role is based out of our Boston office 2/3 days a week, So please only apply if this location is a suitable commute
Preferred
Experience with prompt engineering or training AI models for marketing purposes
Background in marketing automation platforms (e.g., HubSpot, Marketo)
Benefits
Competitive compensation, including Restricted Stock Units
Employee Stock Purchase Plan (ESPP)
Flying Start - Our immersive Global Induction Program
Wellbeing Programs (Mental Health, Wellness) with Global FlyMates
Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!
Great Talent & Development Programs
Company
Flywire
Flywire is a payments enablement and software company that simplifies complex payments for its clients and their customers.
1001-5000 employees
H1B Sponsorship
Flywire has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (6)
2023 (7)
2022 (18)
2021 (7)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$583.3MKey Investors
Goldman SachsTemasek HoldingsBain Capital Ventures
2023-08-09Post Ipo Equity· $260.1M
2021-05-26IPO
2021-03-04Series F· $60M
Leadership Team
Mike Massaro
Chief Executive Officer
David King
Chief Technology Officer
Recent News
2026-01-05
2025-12-09
2025-12-04
Company data provided by crunchbase