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Acadia Pharmaceuticals Inc. · 17 hours ago

Sr. Director, Omnichannel Strategy & Enablement

San Diego, CA

Full-time

Hybrid

Director/Executive

$213K/yr - $266K/yr

15+ years exp

Acadia Pharmaceuticals is committed to innovative solutions for neurological and rare diseases. The Senior Director of Omnichannel Engagement Strategy will design and implement customer-centric strategies that enhance engagement across various channels, ensuring alignment with brand objectives and compliance with regulations.

BiotechnologyHealth CarePharmaceutical

Responsibilities

Plan and lead the development and execution of the brand's omnichannel engagement strategy and customer journeys for targeted segments

Define the optimal sequencing and mix of channels (e.g., Email, Websites, Mobile Apps, Social Media, Field Sales/MSLs, Direct Mail, Media, SEM/SEO) to deliver the right content to the right customer at the right time

Leverage in-depth understanding of customer behaviors, needs, and preferences to inform and refine engagement strategies

Establish and lead a measurement framework and learning agenda to continuously test, optimize, and iterate on campaign performance and channel effectiveness

Partner closely with Brand/Medical Affairs, Sales, IT/Technology, Regulatory/Compliance, and Analytics teams to ensure alignment and seamless execution of omnichannel programs

Drive the utilization and integration of key platforms (e.g., Salesforce Marketing Cloud, Veeva, Adobe Experience Manager) to enable personalized communication and data capture

Oversee the development of omnichannel marketing briefs and collaborate with creative/media agencies to ensure content is tailored for each channel and customer journey stage

Develop tools, training, and processes to enable Field Sales and Medical Science Liaisons (MSLs) to be effective, integrated touchpoints within the overall customer journey

Ensure all omnichannel activities and content comply with pharmaceutical industry regulations, data privacy laws (e.g., HIPAA), and company policies

Understand and execute data capture, privacy, and consent management consistently across all channels

Qualification

Omnichannel StrategyDigital MarketingSalesforce Marketing CloudData AnalyticsVeeva CRMAdobe Experience ManagerCross-Functional LeadershipProject ManagementCommunication SkillsAttention to Detail

Required

Bachelor's degree required; advanced degree preferred (e.g., MBA, Master's in Digital Marketing)

Minimum of 15 years of relevant progressive experience in the pharmaceutical/medical device industry with a focus in cross functional leadership experience

10+ years of experience in digital marketing, CRM, or omnichannel strategy, with significant experience in the pharmaceutical, biotech, or healthcare industry preferred

Proven experience managing omnichannel campaigns and platforms such as Salesforce Marketing Cloud, Veeva CRM/Promotional Channels, or Adobe Experience Manager

Strong understanding of data analytics, measurement frameworks, and deriving actionable insights

Excellent communication, presentation, and cross-functional leadership skills

Proficient project management, attention to detail, and ability to manage multiple projects simultaneously

Deep knowledge of the pharmaceutical commercial model and associated regulatory environment