Confluent · 2 weeks ago
Sr. Industry Global Campaigns Manager
Utah, United States
Full-time
Hybrid
Senior Level
$148K/yr - $170K/yr
6+ years expConfluent is a company that is transforming how data moves and is utilized. They are seeking a Senior Industry Global Campaigns Manager to drive integrated marketing campaigns across key global verticals, ensuring compelling narratives that engage target audiences and promote growth.
AnalyticsCloud Data ServicesEnterprise SoftwareOpen Source
Responsibilities
Lead global, industry-focused campaign strategy and execution across key verticals — from Financial Services and Retail to Manufacturing and Healthcare — ensuring Confluent’s value proposition resonates with each audience
Develop persona- and industry-specific offers and content mapped to the customer journey, aligning messaging with buyer pain points and market trends and then works backwards to understand the required field engagement, campaign, content and channel needs across all regions including localization and translation
Leverage FSI marketing expertise to guide best practices across all verticals and ensure high-impact campaigns for regulated and data-driven industries
Collaborate with field, partner, and digital marketing teams to activate campaigns across regions and channels — driving awareness, engagement, and conversion
Manage campaign budgets, channel mix, and vendor relationships to optimize reach and ROI across all vertical programs
Analyze campaign performance and pipeline impact, sharing actionable insights and optimization recommendations to improve conversion and efficiency
Align closely with Sales and SDR teams to ensure consistent messaging, seamless lead follow-up, and strong integration between marketing and go-to-market execution
Partner with product and industry leaders to create thought leadership content and high-visibility campaigns that reinforce Confluent’s leadership in data streaming across industries
Ensure global consistency and local relevance, supporting regional teams with localization, translation, and market-specific adaptations
Qualification
Required
6+ years experience in full funnel campaign management related to B2B marketing, campaigns marketing, industry marketing or growth marketing in a global capacity
Proven expertise in Financial Services and Insurance (FSI) marketing — experience building campaigns for banking, insurance, fintech, or capital markets audiences
Track record of developing successful, data-driven campaigns that drive measurable pipeline growth and accelerate deal velocity
Strong understanding of industry and vertical marketing strategies, with the ability to tailor messaging to diverse audiences across multiple sectors
Ability to build campaigns around a technical product that resonate with both technical and non-technical audiences where relevant
Ability to work with multiple data sources and translate campaign metrics into insights
Experience with target account strategy and segmentation to build target lists for demand gen campaigns
Strong communication, writing, and presentation skills with ability to present complex technical ideas in a simple, straightforward manner
Excellent project management skills and ability to manage a high volume of competing tasks and demands for a diverse group of stakeholders
Strong analytical and organizational skills, executing programs on time and within budget
Proven ability to collaborate as part of a cross functional team and also work autonomously
Sense of urgency, flawless attention to detail in execution, ability to prioritize and quickly adapt to a changing environment
Preferred
Experience with Marketo, Salesforce, Tableau and ABM platforms (6sense) a plus
Industry marketing experience, with focus on Financial Services
Hands-on experience working with external agencies and building & executing high visibility campaigns with a large group of stakeholders
Worked with media agencies, primarily those with tech brands respected by technical personas
Company
Confluent
Confluent offers a streaming platform based on Apache Kafka that enables companies to easily access data as real-time streams.
1001-5000 employees
H1B Sponsorship
Confluent has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (142)
2024 (107)
2023 (91)
2022 (155)
2021 (119)
2020 (50)
Funding
Current Stage
Public CompanyTotal Funding
$459.6MKey Investors
CoatueSequoia CapitalIndex Ventures
2025-12-08Acquired
2021-06-24IPO
2021-06-10Secondary Market
Leadership Team
Jun Rao
Co-founder
Chad Verbowski
CTO
Recent News
2026-01-23
2026-01-22
The Motley Fool
2026-01-22
Company data provided by crunchbase