Intuit · 1 month ago
Demand Generation & ABM Lead, Emerging Mid-Market
Woodland Hills, CA
Full-time
Onsite
Senior Level
$204K/yr - $276K/yr
7+ years expIntuit is seeking a strategic, data-driven marketing leader to define and drive the go-to-market strategy for their Emerging Mid-Market segment. The Demand Generation & ABM Lead will be responsible for architecting account-based marketing programs and integrated GTM plays to accelerate pipeline growth and revenue performance.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Lead GTM strategy and execution for the Emerging Mid-Market segment, driving alignment between marketing, sales, and product teams
Design and orchestrate ABM programs (1:1, 1:few, and 1:many) that deliver personalized, multi-channel experiences for target accounts
Own the integrated demand engine — from top-of-funnel awareness through pipeline creation and acceleration — ensuring measurable outcomes across the funnel
Partner with Sales leaders to identify target accounts, define progression plays, and align activation plans around revenue goals
Collaborate cross-functionally with Marketing Ops, Sales Ops, and BDR leadership to ensure the right systems, scoring, and processes enable scale and visibility
Translate insights into strategy, using data and performance trends to continuously refine plays, messaging, and investment decisions
Champion clarity and accountability, ensuring shared definitions of success, consistent measurement, and clear playbooks across teams
Coach and mentor team members within the Emerging Mid-Market pod, fostering a culture of curiosity, collaboration, and continuous improvement
Qualification
Required
7+ years of experience in B2B demand generation, ABM, or integrated marketing, with at least 3+ years focused on mid-market or commercial audiences
Proven ability to build and execute ABM strategies that align marketing and sales to drive revenue outcomes
Deep understanding of B2B funnel dynamics, lifecycle management, and GTM orchestration
Strong analytical and storytelling skills — able to connect data, insights, and business impact into compelling narratives
Experience partnering cross-functionally with Sales, Product Marketing, Marketing Ops, and BDR/SDR teams
Familiarity with CRM and marketing automation systems (e.g., Salesforce, Marketo) and how they enable targeting, measurement, and reporting
Exceptional collaboration and communication skills; able to influence without direct authority in a matrixed organization
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-22
2026-01-20
Company data provided by crunchbase