Roku · 20 hours ago
Content Strategy Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$130K/yr - $173K/yr
5+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world. The Content Strategy Manager will lead the development and execution of packaging strategies for the sports genre, collaborating with cross-functional teams to drive business results for advertisers.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Develop, execute, and optimize the packaging strategy for the sports genre, inclusive of new and existing products; Ensure alignment with sales goals and market demand
Leverage marketplace feedback from sales and Commercialization leads to inform and refine strategy to maintain competitive advantage
Lead upfront strategy for sports business as it relates to maximizing the revenue opportunity for Sports Zone destinations, live events and sports content. Identify opportunities for growth and areas for innovation with potential revenue impact. Present strategy to cross functional partners and sales
Function as the Go To Market lead for Sports sponsorships; manage end-to-end process to develop and launch sponsorship packages and collaborate with cross-functional teams across Revenue Operations, Product Strategy, Client Services, Content, Measurement, Consumer Marketing, and Product Marketing. Key milestone is presenting the strategy and releasing the package to sales for client pitches
Work with contacts across various leagues to help pitch Roku when needed, facilitate sponsor approval process, align on business rules, and join QBRs to present sponsorship performance as part of broader presentation
Must be organized and capable of running multiple parallel projects and detail oriented to keep yourself and the broader cross functional team moving forward to package releases
Be an expert on Roku’s suite of products, both sponsorship and non-sponsorship, so you are best equipped to bring the right combination of products together for packages
Build business cases as needed to turn marketplace and sales feedback into valuable sponsorship opportunities for brands
Partner with Content Team to represent sales perspective; input into sports related content strategy, keeping in mind advertiser benefits and market fit
Qualification
Required
5-7 years of experience in media strategy, media planning, or media buying
Account Management experience at a media publisher is also ideal
Exceptional communication and presentation skills
Strategic thinker who can turn data into revenue driving opportunities and impactful brand benefits
Comfort working, collaborating, and providing a POV across Sales, Product Strategy, Consumer Marketing, Product Marketing, Content, and Revenue Operations
Strong attention to detail and ability to project manage to achieve successful package releases through the GTM process
Create internal pitches/business cases to fuel innovation
Self-motivated to create great work that's digestible and scalable
Proficient with Excel, PPT, and Media Radar
College degree or equivalent
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-08
Company data provided by crunchbase