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Hallmark Cards · 21 hours ago

Vice President- Consumer Analytics

Kansas City, MO

Full-time

Hybrid

Director/Executive

10+ years exp

Hallmark Cards is a company dedicated to helping people connect and strengthen relationships. The VP, Consumer Analytics is a senior leader responsible for transforming consumer data into actionable insights and measurable business value across Hallmark Media and Hallmark Product & Retail, driving the enterprise-wide data and analytics strategy.

BooksE-CommerceGift CardMedia and EntertainmentSubscription Service

No H1B

Responsibilities

Set the Strategy: Define and evolve the enterprise D&A vision and outcomes in collaboration with senior leadership

Build the Operating Model: Create a scalable ecosystem and delivery approach that spans media, product, and retail

Lead the Data COE: Oversee data assets and analytics (including AI/ML) and manage a centralized Data Center of Excellence

Maintain authority and accountability for the data assets, and of the analytics used for decision making, including AI and machine learning strategies and solutions, that automate decisions and augment human performance. Create and oversee a centralized data center of excellence including data management and data engineering services for sharing certified data products to ensure quality, traceability, timeliness, usability and cost-effectiveness

Oversee delivery models, methods and practices for creation of data and analytics to ensure consistent application and use of data and analytics solutions and services, including data science

Advance Technology & Governance: Align platforms with IT standards, implement governance and privacy processes, and ensure compliance with global regulations

Understand regulatory requirements, relevant data protection laws and regulations, such as GDPR, EU AI Act and CCPA, VPPA, and industry-specific standards. Ensure the organization's data practices are compliant, in collaboration with legal and compliance

Oversee the ethical and responsible use of data and algorithms used for artificial intelligence, analytics and automated decision making. Establish guidelines and practices that prevent misuse of data and protect individual privacy, beyond regulatory and compliance requirements

Develop Talent & Culture: Scale data literacy and lead transformation efforts to mature enterprise D&A capabilities

Tell the Story: Deliver clear, executive-ready insights that connect consumer signals, financials, and operational data into actionable recommendations

Qualification

Consumer data expertiseData analytics strategyAI/ML solutionsData governanceCloud platformsAdvanced analyticsRegulatory complianceLeadership skillsCollaborationStrategic thinking

Required

Bachelor's degree

At least 10 years of professional work experience in business management, legal, finance, data, analytics, or information technology, at or near the executive level

At least 5 years of progressive leadership and data literacy experience, including leading cross-functional teams, multidisciplinary environments and enterprise-wide data and analytics programs

Deep expertise in consumer data, analytics, and governance across complex ecosystems

Proven track record building enterprise D&A strategies and high-performing teams

Experience overseeing AI/ML solutions and responsible data practices

Strong ability to partner with senior leaders and translate data into strategic decisions

Passion for developing talent and scaling a data-driven culture

Preferred

Broad business experience across various functions and departments, reflecting a keen understanding of how strategies and processes connect and operate to achieve company goals

Bachelor's degree in business administration, technology, engineering, mathematics, computer science, data science, or information systems

Experience within the consumer goods industry, including an understanding of unique challenges, market dynamics, customer, and consumer needs; able to leverage relevant industry expertise to drive value against company priorities

Experience in integrating complex, cross-corporate processes and information strategies, and/or designing strategic metrics and scorecards

Ability to operate and influence effectively across the organization and within complex contexts

Strategy and management consulting experience

Understands regulatory requirements, relevant data protection laws and regulations, such as GDPR, EU AI Act and CCPA, VPPA, and industry-specific standards. Ensures the organization's data practices are compliant, in collaboration with legal and compliance

Expertise in Cloud platforms and Modern Data Architecture (e.g., data lakes, real-time data streaming)

Experience in Advanced Analytics, including predictive modeling and statistical analysis

Experience and accountability for regulatory compliance and ethical AI practices

Benefits

This role is incentive/bonus eligible.

This position offers a hybrid work arrangement, giving you the best of both worlds- collaborating in person at our Kansas City, MO office and enjoying the flexibility of working remotely.