Intuit · 1 day ago
ABM & GTM Strategy Lead, Mid-Market
Los Angeles, CA
Full-time
Onsite
Senior Level
$158K/yr - $214K/yr
7+ years expIntuit is seeking a strategic, sales-aligned marketer to lead the design and orchestration of GTM plays that convert their Mid-Market strategy into pipeline and revenue. The ABM & GTM Play Strategy Lead will architect integrated programs that align messaging and channels into a cohesive buyer experience while partnering closely with Sales leadership.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Architect GTM plays that align marketing, sales, and field motions to create and accelerate pipeline across target Mid-Market segments
Own the play brief—defining target audience, value proposition, and message map in partnership with Product Marketing, refining continuously based on win-room and field input
Partner with Sales to identify business opportunities, design progression plays, and prioritize high-impact accounts and industries
Orchestrate integrated marketing activation across digital, field, content, and advertising channels—ensuring the play’s value proposition shows up consistently across every touchpoint
Drive accountability for outcomes, measuring success by pipeline creation, conversion, and influenced revenue—not activity
Lead play retrospectives and insights reviews, capturing what worked, what didn’t, and how to scale successful motions across future plays
Serve as the connective tissue between GTM strategy and execution, ensuring clarity, focus, and alignment across stakeholders
Qualification
Required
7+ years of experience in B2B marketing, with at least 3+ years focused on ABM or GTM play design for Mid-Market audiences
Deep understanding of integrated marketing and sales collaboration—how channels, messaging, and field actions combine to drive revenue
Proven experience partnering directly with Sales and Product Marketing to define audience strategies, messaging, and activation plans
Strong analytical and storytelling skills—able to connect campaign data, pipeline metrics, and field feedback into actionable insights
Exceptional cross-functional influence; thrives in matrixed environments where coordination and clarity are key
Preferred
Strategic thinker who enjoys architecting systems and frameworks that scale
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
24-7 Press Release Newswire
2026-01-11
2026-01-09
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