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Copeland · 1 day ago

Internal Communications Specialist, Frontline Communications

St Louis, MO

Full-time

Hybrid

Mid Level

3+ years exp

Copeland is a global climate technologies company focused on sustainability. They are seeking an Internal Communications Specialist to ensure corporate campaigns resonate with colleagues, design tailored communication strategies for frontline employees, and foster engagement through recognition and culture-building initiatives.

CleanTechHeating Ventilation and Air Conditioning (HVAC)Sustainability

No H1B

Responsibilities

Craft and deliver site-relevant versions of broader corporate or global campaigns, ensuring messaging resonates with local teams

Translate campaign content into formats and language that connect with employees’ daily work, using storytelling to make messages relatable

Coordinate launch moments across shifts and locations to maximize visibility and participation

Measure success through campaign awareness, sentiment analysis, and participation rates, leveraging feedback from site leads to refine future efforts

Ensure frontline employees receive timely, clear, and actionable updates on safety protocols, production goals, and operational changes

Develop communications that are accessible across multiple formats such as visual signage, huddle scripts, and audio messages

Partner with operations and EHS teams to maintain accuracy and relevance of safety messaging

Monitor effectiveness through safety message recall, incident reduction trends, and supervisor feedback

Design and maintain a channel mix tailored to the unique needs of frontline employees, including mobile platforms, printed materials, digital boards, and peer-led briefings

Regularly test formats for comprehension and retention, implementing feedback loops to improve clarity and engagement

Track channel usage metrics and message reach by shift/team to ensure optimal delivery and accessibility

Provide guidance and training to site leaders on best practices for frontline communication

Drive employee engagement by celebrating contributions, milestones, and team wins through storytelling, photo walls, shout-outs, and leader-led appreciation

Partner with HR and site leadership to integrate recognition into daily operations and cultural initiatives

Measure impact through recognition participation rates, engagement survey scores, and anecdotal feedback from employees