Intuit · 14 hours ago
Principal Product Marketing Manager, Platform Narrative & Growth
New York, NY
Full-time
Hybrid
Lead/Staff
$197K/yr - $266K/yr
12+ years expIntuit is a company dedicated to powering prosperity around the world through intuitive web, mobile, and cloud solutions. As a Principal Product Marketing Manager on the Customer Growth team, you will define the platform innovation narrative and lead go-to-market strategies that connect customer needs to product offerings, driving growth through effective marketing campaigns.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Shape the Platform Narrative: Lead the platform positioning narrative — the source of truth that informs GTM execution. Translate platform innovation into clear, inspiring customer-backed messaging in partnership with QuickBooks ecosystem product marketing teams
Evolve the Platform Messaging Playbook: Own and refine the Platform Messaging Hierarchy, defining how we position Intuit’s platform and merchandising innovation. Partner with Market Research, Content Design, and Product Marketing peers to ensure alignment with customer insights and business priorities
Drive GTM Release Strategy: Lead the major and minor GTM release strategy - bringing together the who (target audience), what (product launches), and why (customer pain points being solved) alongside the platform positioning and messaging narrative - as input to the GTM channel teams who will craft and execute the GTM releases
Drive Campaign Excellence: Lead quarterly prospecting campaigns that drive acquisition and engagement for the QuickBooks ecosystem. Define messaging strategy and “magic moments,” guide the integrated marketing team and agency partners, and ensure creative reflects product truths and customer insights
Partner with Brand: Collaborate with Brand on major campaigns. Ensure product marketing strategy and messaging hierarchy come through clearly in creative assets, product explainers, and brand storytelling
Lead Cross-Functional Collaboration: Build trusted relationships across GTM, Product, Design, and Strategic Comms to ensure seamless execution and consistent messaging across all touchpoints
Qualification
Required
12+ years in product marketing, go-to-market strategy, or related roles in SaaS, technology, or consumer marketing
Proven success leading product or platform positioning and executing large-scale integrated campaigns
Deep experience partnering with creative agencies, product design, and brand teams to deliver unified campaigns
Strong analytical skills — adept at using customer and market data to inform insights, positioning, and recommendations
Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)
Confident communicator able to influence and align stakeholders across marketing, product, and executive levels (VP/SVP)
Leads with insights and advocates for customer needs across the organization
Thrives in cross-functional environments, bringing clarity and cohesion to complex initiatives
Exceptional written, verbal, and presentation skills — able to simplify complexity and craft narratives that inspire action
Balances creative intuition with data-driven decision-making
Comfortable moving between strategy and execution, balancing long-term narrative evolution with short-term delivery
Embraces experimentation, challenges assumptions, and drives innovation grounded in insight
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-09
Small Business Trends
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2026-01-02
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