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Intuit · 1 week ago

Demand Generation & ABM Manager, Emerging Mid-Market

Los Angeles, CA

Full-time

Onsite

Mid Level

$150K/yr - $204K/yr

4+ years exp

Intuit is seeking a hands-on, strategic marketer to help design and execute go-to-market plays that accelerate growth in their Emerging Mid-Market segment. The Demand Generation & ABM Manager will partner closely with stakeholders to implement account-based marketing and demand generation strategies that engage target accounts and drive measurable impact.

AccountingFinancial ServicesFinTechPaaSSoftware

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Execute integrated GTM plays across digital, field, and partner channels — aligning with Sales and Marketing to drive awareness, engagement, and conversion within target accounts

Support the design and delivery of ABM programs (1:1, 1:few, and 1:many) tailored to specific account clusters and industry segments

Collaborate with Sales and Product Marketing to define target audiences, refine messaging, and ensure coordinated activation plans

Partner with Marketing Ops and Sales Ops to maintain visibility into funnel performance, lead flow, and conversion health across the Emerging Mid-Market segment

Use data and insights to identify what’s working, where to optimize, and how to scale successful plays across accounts and channels

Contribute to campaign planning and quarterly business reviews, bringing insights that inform investment and prioritization

Champion clarity and collaboration across teams — ensuring marketing, BDR, and sales motions are aligned around shared goals

Qualification

B2B marketing experienceDemand generationAccount-based marketing (ABM)Marketing automation MarketoMarketing automation EloquaCRM systems (Salesforce)Multi-channel campaignsAnalytical mindsetCommunicatorCollaboration skillsDetail-oriented

Required

4–6 years of experience in B2B marketing, demand generation, or ABM, ideally focused on mid-market or commercial audiences

Understanding of B2B funnel stages, pipeline conversion, and marketing-to-sales alignment

Experience executing multi-channel campaigns (email, digital, content, events) to drive engagement and pipeline

Working knowledge of marketing automation (Marketo, Eloqua) and CRM systems (Salesforce) — able to translate program goals into system execution

Strong analytical mindset with the ability to interpret performance data and translate insights into next steps

Excellent communicator and collaborator, comfortable working cross-functionally in a matrixed environment

Curious, proactive, and detail-oriented — equally comfortable strategizing and executing

Benefits

Cash bonus

Equity rewards

Benefits

Company

Intuit

Glassdoor4.4

Intuit provides financial software solutions to empower individuals and businesses.

Founded in 1983

Mountain View, California, USA

10001+ employees

https://www.intuit.com

H1B Sponsorship

Intuit has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (693)

2024 (550)

2023 (586)

2022 (842)

2021 (773)

2020 (514)

Funding

Current Stage

Public Company

Total Funding

$8.52B

Key Investors

JP Morgan Chase

2025-01-31Post Ipo Debt· $4.5B

2023-09-12Post Ipo Debt· $4B

2011-01-19Post Ipo Equity· $6.7M

Leadership Team

Sasan Goodarzi

Chief Executive Officer

Alex Balazs

Chief Technology Officer

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Company data provided by crunchbase