GSK · 8 hours ago
Sr. Director, Marketing Capabilities and Modernization
Philadelphia, PA
Full-time
Onsite
Director/Executive
15+ years expGSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. The Sr. Director, Marketing Capabilities and Modernization role is responsible for modernizing marketing across GSK US Commercial by developing enterprise marketing competencies and leading change management initiatives.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Build and evolve the marketing capability framework, ensuring all marketers possess the skills and mindset to deliver competitive strategies and interventions
Develop and continuously improve the GSK Marketing Capability Framework to reflect modern practices and drive measurable business impact
Lead the change through consistent, clear, and proactive communication of the marketing vision, driving organizational alignment and engagement
Design and implement enterprise-wide change management strategies to ensure adoption of new marketing standards and practices
Champion a culture of innovation by identifying, piloting, and scaling new marketing approaches, technologies, and methodologies
Lead the evaluation and adoption of AI-driven marketing tools and analytics to enhance campaign effectiveness and operational efficiency
Define role expectations, proficiency levels, and career pathways. Partner with HR and the Marketing Leadership Team (MLT) to attract, retain, and upskill marketing talent
Build and deploy live and on-demand learning programs, including external partner-led training
Track progress using enterprise assessment scores, campaign ROI, brand mROI, MMIx, and customer engagement metrics. Drive measurable improvements in marketing effectiveness
Proactively partners with key agency partners to educate and embed key processes and tools
Manage and optimize relationships with external agencies to ensure alignment with strategic marketing goals and drive performance
Set clear expectations and KPIs for agency partners, regularly assess performance, and drive accountability for results
Foster collaborative, innovative, and mutually beneficial relationships with agencies to accelerate marketing modernization and deliver breakthrough work
Ensure agency partners are fully integrated into GSK’s ways of working, supporting cross-functional initiatives and enterprise transformation
Lead and develop a team of business unit-aligned Marketing Capability & Marketing Excellence Directors and their subordinates
Set clear direction for your direct reports aligned with Ahead Together goals
Develop key performance metrics for your team and ensure they are consistent with the overall plans for SITO
Achieve measurable progress and results with and through your team
Provide direct reports with appropriate coaching, mentoring and development
Qualification
Required
Bachelor's degree
A minimum of 15 years of commercial experience in the healthcare/pharmaceutical/biotech sector
A minimum of 10 years of marketing experience across multiple therapeutic areas within a large market in the pharmaceutical/biotech sector
A minimum of 8 years leading and developing teams
Experience leading and delivering an enterprise-wide initiative across multiple stakeholders and functions
Experience leading change initiatives in a function
Preferred
MBA in marketing
Confirmed track record of meeting and exceeding performance targets
Extensive marketing experience both inside and outside of pharma
Navigate cross-functional dynamics to deliver enterprise-wide initiatives at pace and scale resulting in a positive long-term impact
Able to inspire audiences, clearly conveys complex ideas, anticipate challenges and secures senior stakeholder alignment
Demonstrated success in delivering change within a results driven and dynamic environment
Proven record of driving performance across diverse teams and functions
Ability to influence senior leadership and deliver goals across the matrix
Experience in developing talent and designing learning programs
Strong business and marketing acumen, curiosity, and willingness to innovate
Experience leading and developing high-performing teams
Benefits
Comprehensive benefits program GSK offers US employees
Company
GSK
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia
10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
EIN Presswire
2025-11-24
Company data provided by crunchbase