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MICHELIN Connected Fleet · 4 weeks ago

Lead and Demand Generation Manager

Atlanta Metro

Full-time

Hybrid

Senior Level

5+ years exp

MICHELIN Connected Fleet is expanding its marketing team and is seeking a Lead and Demand Generation Manager to develop effective go-to-market plans and performance marketing initiatives. The role focuses on creating strategies to increase market awareness and generate demand for the company's services and products, while managing multi-channel marketing campaigns and leading a team to drive lead generation efforts.

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Responsibilities

Develop and execute comprehensive demand generation strategy to drive new leads and nurture our existing database of leads (aligned with MCF business goals)

Manage and build the demand generation function at MCF

Identify target audiences, create buyer personas, & own digital customer journey map

Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend

Improve the efficiency and effectiveness of our marketing automation system (i.e., HubSpot) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database

Plan, implement, and manage multi-channel integrated marketing campaigns (including email, social media, webinars, content marketing, PPC, SEO, and events) that significantly increase the marketing database and overall pipeline

Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest

Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps

Monitor and analyze campaign performance metrics using tools like HubSpot, Google Analytics, and PowerBI

Implement A/B testing and continuous optimization strategies to improve conversion rates and ROI

Drive lead generation initiatives to achieve monthly and quarterly lead targets

Optimize lead nurturing programs to convert leads into qualified sales opportunities

Collaborate with internal teams (e.g., Sales Operations, Training, Partnership Marketing) to ensure cohesive and effective funnel management. Ensure alignment on lead quality, follow-up and feedback loops

Partner with external agencies and vendors as needed to execute campaigns

Oversee the creation and distribution of marketing communications, including press releases, newsletters, and corporate announcements

Ensure brand consistency and alignment across all marketing channels and communications

Develop and deliver high-impact sales enablement materials, including presentations, case studies, datasheets, and competitive analysis

Ensure the sales team is equipped with the necessary tools and resources to effectively engage prospects and close deals

Develop and manage the overall deployment budget, including demand generation spend, ensuring cost-effective use of resources and maximum return on investment

Track expenses and ensure all initiatives are within the allocated budget, providing regular reports on budget performance and ROI

Lead and mentor a team of engagement and acquisition professionals, fostering a collaborative and high-performance culture

Provide guidance and support to team members, promoting professional development, growth, and continuous improvement within the team

Qualification

Demand generation strategyMarketing automation (HubSpot)Lead generation initiativesB2B SaaS experienceCampaign managementAnalytical skillsProject managementCommunication skillsNegotiation skillsRelationship-building skills

Required

5-10 years of experience in demand generation with B2B SaaS organizations

Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns

Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills

Proven experience in managing the creation of marketing materials

Experience influencing and communicating product offers to customers, prospects, and sales professionals as demonstrated by excellent written (including copywriting and proofreading) and oral communication skills

Strong project management skills and experience with superb attention to detail

Sound judgment and decision-making skills, with the ability to juggle multiple competing priorities, delegate within the team and work under deadline pressure

Strong negotiation, communication, and relationship-building skills

Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly HubSpot and Salesforce.com

Company

MICHELIN Connected Fleet

MICHELIN Connected Fleet services and solutions are designed to provide the tools and information fleet operators and managers need to easily manage their fleets on a daily basis and transform their operational efficiency.

Founded in 1996

Leeds, Leeds, GBR

5001-10000 employees