Apply on Employer Site

Citizens · 3 weeks ago

Group Product Manager – Account Opening & Enablement

121 Continental Dr, Newark, DE, 19713, US

Full-time

Hybrid

Director/Executive

10+ years exp

Citizens is seeking a seasoned, dynamic Group Product Manager to join the Consumer Bank. This leader will build and evolve the strategy and delivery of the next generation of end-to-end customer acquisition, account opening and primacy enablement journeys that will address both customer needs and business objectives.

BankingCredit CardsFinancial ServicesFinTechRetail

H1B Sponsor Likely

Responsibilities

Set direction and vision for cross-functional teams, aligning to broader goals and organizational objectives

Challenge the status quo in driving innovation and finding sustainable value creation opportunities across account acquisition and opening teams

Drive short-term objectives and long-term vision fueled by a deep understanding of customer and business needs

Inform and take accountability for risk and fraud policies in order to optimize product and customer account opening journeys

Define risk appetite and own financial implications of product optimization decisions

Influence AML, operations, identity, authentication and data infrastructure decisions to enable foundational product enhancements

Influence storefront and sales strategy optimization to improve account acquisition performance and champion evolution of dynamic, personalized product positioning

Collaborate closely with product, sales, engineering, design, marketing, fraud, risk, and other stakeholders to develop and enhance account opening experiences, ensuring strategic alignment, successful product delivery and end-to-end experience management across all channels (Digital, Branch, Contact Center)

Oversee the entire product development lifecycle from concept to launch to ongoing optimization across teams, ensuring high-quality deliverables on time and within budget

Ensure delivery appropriately equips frontline teams with tools, training, and resources to enable product vision end-to-end

Champion the user experience, ensuring journeys are intuitive, user-friendly, and deliver exceptional value to customers and colleagues

Illustrate to teams how products fit into the larger ecosystem and anticipate impacts from changes in other parts of the business, partnering to evaluate tradeoffs of product decisions and customer experience impacts

Obsess over the customer journey including all brand touchpoints and environments the customer experiences

Continuously seeking ways to enhance the account opening experience through innovation and iteration based on customer/colleague feedback, business outcomes, and market insights

Prioritize across policy, process, marketing and customer / colleague experiences to improve outcomes

Work with research teams to conduct market research to identify opportunities, assess competition, and gather insights to inform product decisions

Stay ahead of industry trends, competitive movements, and emerging technologies to maintain a competitive edge; identify cutting edge digital and fintech solutions to improve distinction and customer experience

Build robust test and learn agendas and analyze user data to optimize the account opening experience

Ensure initiatives are delivering a high return on investment

Develop KPIs to track end-to-end journey performance and provide actionable insights to executive leadership

Take actions to address any issues or opportunities for improvement, refining your team’s roadmap as the data dictates

Analyze customer data to identify key opportunities for product or service enhancements

Transform customer insights into actionable strategies

Ensure that account acquisition and opening experiences comply with relevant banking regulations and data privacy laws while also pushing the envelope to build an optimal experience that maximizes opportunity while minimizing risk

Champion well managed, timely issue escalation and resolution

Communicate product plans, progress, and results to executive leadership, stakeholders, and cross-functional teams

Gain support and commitment from others through being diplomatic and using tact to achieve outcomes

Rally teams around your product vision and influence prioritization across partner teams

Elevate dependencies and impediments and recommended solutions

Foster a culture of collaboration and innovation

Collaborate with technical teams to manage agile planning and implementation processes, ensuring effective execution of project milestones

Lead across functions and teams to deliver on a cohesive vision

Build organizational followership

Qualification

Product managementMarketing strategyAgile methodologiesAnalytical skillsCross-functional collaborationTechnical acumenHuman-centered designMarket researchLeadership skillsCommunication skills

Required

10+ years of experience in retail strategy, product management, marketing or related areas, ideally in a financial services or consumer retail environment, with proven track record of delivering successful products and growth marketing strategies in a fast-paced environment

Deep knowledge of market trends, regulatory requirements, and fintech integrations. Proven ability of partnering with risk, controls and governance teams to ensure compliance and drive business decisions on acceptable risk tolerance/acceptance

Deep understanding of marketing strategy tactics and measurement

Strong leadership and communication skills, with the ability to influence and collaborate effectively across functions and levels of the organization. Ability to circumvent roadblocks and build advocates for your vision across an organization

Deep understanding of product management methodologies, including Agile, Scrum, and Lean

Experience with product management tools such as JIRA & Confluence

Strong analytical skills and problem solving mindset, ability to interpret/use quantitative and qualitative data and assess trends, diagnose problems, and recommend action plans to resolve issues

Passion for technology and innovation, with a customer-centric approach to product development. Ability to bring teams together to problem solve what is possible

Experience managing multiple pods/squads simultaneously and cross-functional partner teams. Ability to drive teams toward common goals and put the team before yourself

Comfortable with ambiguity and a hunger to learn and tackle new challenges

Demonstrated technical acumen and an ability to work with product, technology, and operational organizations to align product and technology roadmaps

Comfortable with fast-paced environments and changing requirements, as well as the ability to think strategically about new product innovations

Visionary thinker with a strategic mindset and a proven ability to drive innovation and product improvements across multiple teams

Self-starter and highly motivated for success

Experience with human-centered design ideation and methodologies

Bachelor's degree in Business Administration, Marketing, Finance, or a related field

Preferred

MBA preferred

Company

Citizens

Glassdoor3.6

At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do.

Founded in 1828

Providence, Rhode Island, USA

10001+ employees

https://www.citizensbank.com/

H1B Sponsorship

Citizens has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2020 (1)