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Accenture · 3 weeks ago

Marketing Data Analysis Consultant - Financial Services

Chicago, IL

Full-time

Onsite

Mid Level

$64K/yr - $206K/yr

3+ years exp

Accenture is a company that accelerates growth and value for clients through sustained customer relevance. The Marketing Data Analysis Consultant plays a key role in developing campaign measurement strategies, executing performance reporting, and delivering actionable insights to drive business impact.

Business Information SystemsConstructionConsultingInformation ServicesInformation TechnologyInfrastructureManagement ConsultingOutsourcing

No H1B

Responsibilities

Support the development and refinement of measurement frameworks for marketing campaigns across channels

Aggregate, analyze, and interpret campaign performance data to identify trends, optimization opportunities, and performance drivers

Maintain consistent metric, definitions, calculations methodologies, and data lineage across reporting outputs

Assist in evaluating attribution methodologies and ensuring alignment with client objectives and industry best practices

Develop dashboards, scorecards, and recurring reports that clearly communicate marketing performance

Conduct deep-dive analyses to uncover insights related to channel performance, audience behavior, and tactic efficiency

Evaluate media performance across traditional and digital channels, including impressions, cost metrics, and channel-level effectiveness

Work with digital media platform data (Google, Meta, DSPs) to derive awareness, engagement, and conversion insights

Support the creation of executive-ready presentations and insights for marketing, business, and technical stakeholders

Evaluate and document data sources used for campaign measurement and performance analytics

Partner with activation and engineering teams to identify data gaps and ensure data completeness, accuracy, and relevance

Apply data quality standards, governance practices, taxonomy management, and metric consistency

Collaborate with teams across Song (media, creative, customer experience, commerce & technology) to support integrated analytics solutions

Identify opportunities to apply analytics to broader offerings such as content optimization, journey analysis, and experience design

Collaborate with cross-functional SMEs to support analytical approaches delivering end-to-end client outcomes

Qualification

Marketing data analyticsCampaign measurementData governanceData discovery methodologiesDigital media platformsAnalytical problem-solvingCommunication skillsCollaborationDocumentation

Required

3+ years of experience in marketing data analytics, campaign measurement, and attribution, as well as experience with consumer and digital data domains

Expertise in data discovery and assessment methodologies

Strong proficiency in identifying, integrating, and validating diverse data sources

Ability to baseline and benchmark key metrics, identify gaps, and recommend improvements

Experience documenting requirements and writing user stories for analytics and data products

Knowledge of data governance, taxonomy, and quality standards

Familiarity with high-level data engineering concepts: data lake, data tables, metrics, dimension

1+ year of experience supporting Financial Services clients