Intuit · 1 day ago
Product Marketing Manager, Customer Success
United States
Full-time
Remote
Mid, Senior Level
$164K/yr - $222K/yr
5+ years expIntuit is seeking a dynamic and results-driven Product Marketing Manager to join the QuickBooks Customer Success Growth & Retention team. This role is responsible for driving demand for QuickBooks offerings and enhancing customer experiences through effective marketing strategies and collaboration with cross-functional teams.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Expand traffic for human and digital help amongst high value customers to expand opportunities for value added conversations, including opportunities to drive attach of QuickBooks products and services
Subscriber Retention and Growth: Support Quickbooks ecosystem growth by driving awareness and consideration of Quickbooks offerings (e.g., Payroll, Payments, QBLive Expert Services, etc)
Data-Driven Decision Making: Leverage analytics to evaluate campaign effectiveness, track customer response rates, and inform decision-making for optimizing future activities
Customer Insights: Conduct customer segmentation and lifecycle analysis to develop tailored messaging and offers that resonate with each buyer persona
Collaborative Partnership: Work closely with cross-functional teams, including customer success, marketing, product management, and analytics, to develop creative campaigns and drive cohesive outreach strategies
Testing and Measurement: Design and execute A/B tests and experiments across multiple platforms, identifying what works best to drive subscriptions and product/service attachments
Expert Enablement: Provide tools, resources, and content that enable customer success teams to convert leads and effectively communicate the value of our offerings
Customer Success Knowledge: Hands-on experience working within or alongside customer success teams
Collaborative Problem-Solving: Comfortable working across teams in a matrixed organization while driving alignment toward business objectives
Customer-Centric Approach: Passionate about helping customers succeed, staying empathetic to their challenges while advocating for solutions that drive measurable impact
Qualification
Required
5+ years of experience in demand generation, product marketing, or lifecycle marketing roles within a subscription-based SaaS company
Proven track record of driving subscriber growth and increasing product/service adoption through integrated marketing campaigns
Experience partnering with product teams to design on-site and in-product engagement strategies that drive conversions and build customer interest
Strong ability to interpret customer data, campaign metrics, and subscription trends to improve marketing effectiveness and drive incremental revenue
Deep understanding of customer needs and behavior, with a focus on delivering value that enhances their success and deepens their connection to the QuickBooks brand
Proven success working in cross-functional environments and influencing stakeholders in customer success, product, and marketing teams
Ability to craft innovative campaigns, test new approaches, and adapt strategies based on data insights and feedback
Preferred
Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus
Experience marketing financial management solutions or related SaaS offerings highly desirable
Familiarity with analytics tools such as Google Analytics, Tableau, or similar platforms for visualization and insights
Understanding of subscription-based revenue metrics (e.g., churn, LTV, ARR/MRR, upsell/cross-sell rates)
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-09
Small Business Trends
2026-01-03
2026-01-02
Company data provided by crunchbase