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Brado · 19 hours ago

Paid Media Manager

St Louis, MO

Full-time

Hybrid

Mid Level

3+ years exp

Brado is a digital marketing company focused on helping healthcare leaders build patient trust through innovative digital experiences. The Paid Media Manager will oversee and optimize various digital marketing campaigns, particularly in paid search, to drive client growth and enhance communication with account managers.

AdvertisingMarketing

Responsibilities

Build, manage, and optimize paid media campaigns in Google Ads, Social Media platforms and other digital advertising platforms

Work with paid media specialists to delegate day-to-day campaign management tasks

Analyze campaign performance and write insights for client reporting

Collaborate with paid media strategist to develop additional scopes for existing clients

Participate in client meetings related to current campaigns

Perform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growth

Provide media budget estimates/recommendation/communicate budget changes to the paid media specialist

Provide guidance and mentorship to paid specialists in areas including campaign setup, budgeting, optimization, tracking, reporting, testing and quality assurance

Help develop integrated digital marketing strategies in collaboration with other departments and client teams

Own paid media end of month invoicing and reconciliation for clients paid media channels

Manage and support compliance with all company or job specific trainings for all employees and vendors working on your team

Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions

Qualification

Google AdsDigital campaign managementPaid search managementGoogle AnalyticsDV360Microsoft ShoppingExcelPowerPointYouTubeDisplay advertisingSocial media platforms

Required

3+ years (minimum) of digital campaign creation & management, experience in Google Ads, Microsoft Shopping, Excel, PowerPoint and Google Analytics, YouTube, display

Paid search and shopping campaign management is required

Bachelor's degree in marketing or related field