Intuit · 2 weeks ago
Manager 3, Marketing- Field Marketing (Experiential & Local)
Mountain View, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$214K/yr - $298K/yr
10+ years expIntuit is a company serving the needs of over 40 million US consumers, and they are seeking a Group Marketing Manager to develop a unified go-to-market strategy for experiential and grassroots campaigns for TurboTax. This role will focus on executing local marketing campaigns to promote TurboTax's retail store presence and drive foot traffic to key locations.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Drive TurboTax local experiential and grassroots experiences to drive foot traffic to our key local stores
Lead Field Marketing Strategy: Set the vision, roadmap and priorities for Field Marketing -focusing on programs that drive growth, engagement and long-term value for TurboTax
Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans & Go-to-Market Campaign Planning. Leverage consumer/market insights and media trends to develop hypothesis-driven strategies and GTM tactics to deliver on business objectives
Drive x-Functional Collaboration: Closely partner with Business and Channel leads to ensure integrated strategy across teams and alignment in the overall strategy
Analysis & Optimization :Monitor and track business results, report out insights regularly to senior leadership in season, provide media recommendations/actions, as well as track and input into learnings and implications for mid and end of season reporting
Competitive/Market Analysis: Track competitive local creative messaging and media activity, draw implications about business strategy, and establish contingency and action plans. Work with business partners to determine the impact of competitive intelligence on broader business plans
Budget Management/Forecasting: Partner with analytics and finance to support performance forecasting and results attribution
Lead with Innovation: Stay ahead of trends, platforms and community behaviors. Identify new opportunities to drive cultural relevance and differentiate TurboTax
Qualification
Required
10+ Years experience in a strategic leadership role in local channel marketing or agency/consulting. Focus on Experiential and Grassroots Strategist. Must have experience leading brands with high impact results
Bachelor's degree in Marketing or a related field
Proven success in planning and executing local events that drive foot traffic
Demonstrated ability to effectively engage media agencies and collaborate with cross-functional teams to develop strategic plans and insights
Strong understanding of hyperlocal digital marketing tools and offline promotional tactics
Exceptional project management and organizational skills
Ability to work collaboratively with internal teams and external partners
Test & Learn mindset with a track record of innovation. Ability to translate customer insights into marketing activities that achieve tangible results
Strong prioritization and organization skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and extreme fast-moving environment
Excellent communication and interpersonal skills
Flexibility to work evenings or weekends for events as required
Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers
Travel for industry networking, media, conferences, and related events
BA / BS degree required. Equivalent work experience considered
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-22
2026-01-22
Company data provided by crunchbase