Carnegie Mellon University · 1 month ago
Project Manager of Brand Initiatives – University Communications & Marketing
Pittsburgh, PA
Full-time
Hybrid
Mid, Senior Level
5+ years expCarnegie Mellon University is a prestigious institution seeking a Project Manager of Brand Initiatives for their University Communications and Marketing team. This role involves coordinating marketing initiatives to achieve strategic enrollment objectives and ensuring brand consistency across various projects and campaigns.
EducationHigher EducationUniversities
No H1B
Responsibilities
Serve as the central operational hub for brand initiatives, facilitating clear communication between communication and marketing teams, academic stakeholders, and leadership to resolve bottlenecks and ensure seamless workflow across the university ecosystem
Apply project management methodologies to oversee high-stakes marketing initiatives, utilizing the department's project management systems to maintain documentation, manage critical paths, and mitigate risks proactively
Manage the Brand exploratory and research project that tracks our overall brand equity
Supports development and implementation of integrated marketing plans for university-level initiatives and priorities, including UCM, undergraduate admission, the Rales Fellows Program and other special projects, as assigned
Collaborates with Admission/EM team members, partnering closely with the Executive Director of Strategic Communications, to build strategy for successful full-funnel recruitment processes inclusive of digital, print and event marketing in support of recruitment strategies, initiatives and goals
Execute segmented and sequenced marketing communications plans that target all phases of the admission funnel for prospective students, parents/families and related influencers
Provide consultation to academic colleges and administrative units to support the efficacy of their marketing efforts and promote alignment with the university’s brand blueprint and marketing programs
Collaborate with UCM team on creative – print and digital – development, execution and implementation to ensure project objectives are met
Project management in UCM’s project management system to keep projects on track and ensure efficient workflow and communication
Leverages brand messages to enhance national stature of CMU as well as ensuring internal brand alignment on collateral, video, web and events for various brand and campus initiatives
Research and stay abreast of industry trends to share with university leaders and stakeholders
Qualification
Required
Bachelor's degree required
5-8 years of Marketing, brand management, project management, or related experience
Experience in higher education is a plus, but not required
A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered
Successful pre-employment background check
Preferred
Masters degree preferred
Benefits
Comprehensive medical, prescription, dental, and vision insurance
Generous retirement savings program with employer contributions
Tuition benefits
Ample paid time off
Observed holidays
Life and accidental death and disability insurance
Free Pittsburgh Regional Transit bus pass
Access to our Family Concierge Team to help navigate childcare needs
Fitness center access
Company
Carnegie Mellon University
Carnegie Mellon University is a private research university that offers degrees in technology, arts, and various other fields.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$488.58MKey Investors
ICANNAppalachian Regional CommissioneBPF Foundation
2025-05-29Grant· $0.45M
2024-09-05Grant· $0.5M
2024-08-29Grant· $0.05M
Leadership Team
Amy Coutu
Assistant Vice President, Enterprise Applications
Chirag Patel
Adjunct Professor
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