Etsy · 3 weeks ago
Senior Market and Audience Researcher (12-month FTC)
Brooklyn, New York
Full-time
Hybrid
Senior LevelDepop is a community-powered circular fashion marketplace with a mission to redefine fashion consumption. They are seeking a Senior Market and Audience Researcher to lead campaign research efforts, partnering with Marketing stakeholders and the Marketing Data Science team to support research needs throughout the campaign lifecycle.
Consumer GoodsE-CommerceInternetRetailSales
Responsibilities
Leading upper funnel measurement for marketing campaigns across multiple channels; triangulating disparate data sources (including brand trackers, internal behavioural data, external signals) to provide a holistic view of campaign performance
Supporting the "Creative Feedback Loop" by conducting earlier-stage creative testing (pre-testing) and post-campaign analysis to ensure our messaging resonates with our target audience
Conducting primary research (using qualitative and quantitative methods) about our audience to help feed into creative briefs and strategy
Partnering with Marketing Data Science to ensure research is integrated with our wider marketing analytics, providing a unified recommendation for marketing
Acting as a Strategic Consultant to the Marketing team, translating findings into actionable "so-whats" that influence high-level marketing strategy
Identifying and sourcing secondary data (market trends, competitor benchmarks) to complement our research and internal data, building a holistic understanding of our users
Qualification
Required
Deep expertise in campaign measurement methodologies, including Control/Exposed frameworks, Pre/Post studies, and Brand Lift Studies (BLS)
Proficiency in the statistical concepts required to validate these studies, including hypothesis testing, power analysis and significance testing
Proven track record of conducting impactful market research and ability to turn research data into clear findings and compelling narratives that inform decisions
Ability to work independently end-to-end to design, conduct, and synthesize research with minimal supervision, including managing external research vendors and panel providers
Proven experience of conducting hands-on projects using both qualitative and quantitative research methods (e.g., surveys, interviews, focus groups)
Proficiency in SQL and advanced skills in Excel/Google Sheets, with experience in software such as SPSS, Q, or DisplayR
An excellent, confident communicator with strong interpersonal skills and good at building relationships with colleagues across the business
Commercial awareness and a proactive approach to make a difference and drive impact
A hunger to learn, natural curiosity and a keen eye for detail
A strong sense of ownership and highly organised nature
Preferred
Experience working in an in-house Insights or Analytics team
Benefits
Medical Plan, HSA, Dental & Vision
Health Benefit Resources via Sequoia App, One Medical and Health Advocate
Employee Assistance Programme (EAP) - have access to a confidential support network of expert advice 24/7
401(k) Retirement Savings
22 days annual leave + public holidays
1 company-wide day off per quarter, for you to take some time for yourself and decompress
Ability to work abroad for 4 weeks per year
18 weeks of paid parental leave for full-time regular employees
Shared parental leave, and paid emergency parent/carer leave
Twice yearly development chats and yearly performance reviews
Learning budget
Upskilling our employees with company wide training workshops, materials and resources
401(k) Retirement Savings Plan *(eligible after completing 1,000 hours in a given calendar year)*
Company
Etsy
Etsy is an e-commerce site and a smartphone application for buying and selling handmade and vintage items.
Founded in 2005
1001-5000 employees
H1B Sponsorship
Etsy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (46)
2023 (32)
2022 (52)
2021 (45)
2020 (39)
Funding
Current Stage
Public CompanyTotal Funding
$747.26MKey Investors
Elliott Management Corp.Index VenturesAccel
2025-06-12Post Ipo Debt· $650M
2024-02-01Post Ipo Equity
2017-05-15Post Ipo Equity
Leadership Team
Josh Silverman
CEO
Zofia Ciechowska
Vice President, People Strategy
Recent News
Small Business Trends
2026-01-08
Payments Dive
2026-01-08
Digital Commerce 360
2026-01-07
Company data provided by crunchbase