Apply on Employer Site

Owlet Baby Care · 17 hours ago

Global Direct-to-Consumer (DTC) Sales Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Owlet Baby Care is changing the world of parenting with meaningful products that truly make a difference for millions around the globe. They are seeking a highly motivated and results-driven Global DTC Sales Manager to lead and optimize their Direct-to-Consumer sales channels worldwide, driving global DTC revenue targets and developing strategic direction for e-commerce platforms.

BabyConsumer ElectronicsHealth CareSoftware

Responsibilities

Responsible for scaling a global DTC P&L, with a focus on achieving significant growth across US, UK, AU, CA and international markets

Work closely with the Marketing performance team to analyze conversion rates (CRO), A/B testing results, and digital customer journeys. Use these insights to inform inventory planning, promotional timing, and overall site merchandising strategy. Lead the DTC roadmap for A/B testing (using A/B testing platforms) to improve checkout flow, reduce cart abandonment, and optimize mobile-first UX. Collaborate with Supply Chain to manage 'Weeks of Supply' (WOS) for DTC, ensuring high-velocity SKUs remain in stock while strategically clearing aging inventory through strategic marketing initiatives

Own sales forecasting, financial planning, and P&L management for the Global DTC channel. Deliver detailed performance reports and strategic recommendations to executive leadership.Build and maintain weekly 'Bottoms-Up' sales forecasts, tracking performance against daily revenue targets and adjusting promotional spend in real-time

Direct the strategic oversight of paid media to drive DTC revenue targets. You will partner with performance marketing teams to optimize acquisition budgets across Paid media channels holding accountability for efficiency metrics (CAC, ROAS) and traffic quality. This function requires leveraging data-driven insights to adjust media spend in real-time, ensuring that paid media investments are driving to efficient outcomes that ultimately ladder up to the revenue targets

Serve as the primary liaison between DTC Sales and cross-functional teams including Marketing, Product, Operations, and Finance to ensure alignment on product launches, inventory, promotional strategies, and customer service initiatives

Monitor and analyze key market trends, competitive activity, and shifts in consumer behavior to identify new market opportunities and inform joint go-to-market strategies with Marketing

Collaborate with regional sales teams to ensure DTC strategies complement and enhance retail channel performance, proactively managing any potential channel conflict

Utilize and optimize analytics tools (e.g., Google Analytics, BI platforms), and e-commerce platforms to drive data-informed sales decisions

Qualification

Shopify PlusGoogle Analytics 4Data analysisPaid media strategyE-commerce platformsFinancial modelingLeadership experienceMarket analysisTeam coordinationCommunication skills

Required

5+ years in a high-growth DTC environment with a heavy focus on Shopify Plus or enterprise-level e-commerce platforms

Utilize and optimize our core tech stack, including Shopify Plus, Google Analytics 4, Klaviyo, CRO platforms, and more, to drive data-informed sales and marketing decisions

Lead the localization and optimization of DTC storefronts across multiple currencies and languages (e.g., North America, DACH, UK, AU, etc.), overseeing regional strategies and international logistics

3+ years of experience in a leadership or managerial role, focused on achieving aggressive sales quotas

Direct experience managing international DTC businesses, localized storefronts, and international 3PL coordination

Proven track record of significantly growing revenue and coordinating strategy with Marketing or Digital teams

Strong analytical skills with proficiency in data analysis, financial modeling, forecasting, and using e-commerce/BI tools

Demonstrated ability to influence and partner with cross-functional teams on digital marketing and user experience strategies

Exceptional written and verbal communication skills, with the ability to present complex data and strategies to senior leadership

Bachelor's degree in Business, Marketing, or a related field

Paid Media Leadership: Proven experience managing media budgets and directing agency partners or internal performance teams across major ad platforms (Meta, Google Ads, TikTok) to drive profitable customer acquisition