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Depop · 17 hours ago

Senior Market and Audience Researcher (12-month FTC)

Brooklyn, NY

Full-time

Hybrid

Senior Level

$142K/yr - $170K/yr

Depop is a community-powered circular fashion marketplace on a mission to make fashion circular. They are seeking a mixed methods Senior Market and Audience Researcher to lead campaign research efforts and partner with Marketing stakeholders to support their research needs throughout the campaign lifecycle.

AndroidE-CommerceiOSMarketplaceMobile

Comp. & Benefits

Responsibilities

Leading upper funnel measurement for marketing campaigns across multiple channels; triangulating disparate data sources (including brand trackers, internal behavioural data, external signals) to provide a holistic view of campaign performance

Supporting the "Creative Feedback Loop" by conducting earlier-stage creative testing (pre-testing) and post-campaign analysis to ensure our messaging resonates with our target audience

Conducting primary research (using qualitative and quantitative methods) about our audience to help feed into creative briefs and strategy

Partnering with Marketing Data Science to ensure research is integrated with our wider marketing analytics, providing a unified recommendation for marketing

Acting as a strategic partner to the Marketing team, translating findings into actionable "so-whats" that inform marketing strategy

Identifying and sourcing secondary data (market trends, competitor benchmarks) to complement our research and internal data, building a holistic understanding of our users

Qualification

Campaign measurement methodologiesStatistical conceptsMarket researchQualitativeQuantitative methodsSQLExcel/Google SheetsCommercial awarenessCuriosityInterpersonal skillsOrganizational skills

Required

Deep expertise in campaign measurement methodologies, including Control/Exposed frameworks, Pre/Post studies, and Brand Lift Studies (BLS)

Proficiency in the statistical concepts required to validate these studies, including hypothesis testing, power analysis and significance testing

Proven track record of conducting impactful market research and ability to turn research data into clear findings and compelling narratives that inform decisions

Ability to work independently end-to-end to design, conduct, and synthesize research with minimal supervision, including managing external research vendors and panel providers

Proven experience of conducting hands-on projects using both qualitative and quantitative research methods (e.g., surveys, interviews, focus groups)

Proficiency in SQL and advanced skills in Excel/Google Sheets, with experience in software such as SPSS, Q, or DisplayR

An excellent, confident communicator with strong interpersonal skills and good at building relationships with colleagues across the business

Commercial awareness and a proactive approach to make a difference and drive impact

A hunger to learn, natural curiosity and a keen eye for detail

A strong sense of ownership and highly organised nature