American Lung Association · 1 month ago
Manager, Email & Automation Marketing
Chicago, IL, US
Full-time
Hybrid
Mid, Senior Level
$72K/yr - $81K/yr
5+ years expThe American Lung Association is dedicated to improving lung health and preventing lung disease. They are seeking a Manager for Email & Automation Marketing to oversee the email fundraising program and automated digital journeys, enhancing supporter experience and campaign performance.
AssociationHealth CareNon Profit
Responsibilities
Manage the Lung Association’s email fundraising and donor cultivation campaigns, including planning, review, testing, deployment, and performance optimization
Serve as the day-to-day point of contact with the external fundraising agency partner, coordinating schedules, deliverables, and results
Collaborate with team members and stakeholders across the organization to ensure consistency in design, strategy, writing, and best practices within the email program
Partner with internal stakeholders to assess incoming requests, determine appropriate solutions, and provide recommendations grounded in data, benchmarks, and best practices
Guide campaign strategy and content development to improve conversion, retention, and donor lifetime value
Manage the development, testing, and optimization of digital fundraising tools, including automated journeys, to ensure a seamless user experience
Build, execute and maintain automated campaigns and triggered journeys that support donor cultivation, retention, and reactivation
Analyze and report on fundraising email performance, identifying insights and optimization opportunities to inform future campaigns
Partner with IT/data teams to support audience segmentation, targeting, and suppression for email campaigns
Contribute to ALA’s migration toward a centralized, best-practice-driven email program
Stay current on trends in fundraising, deliverability, privacy, and marketing automation
Provide day-to-day guidance to the Email Specialist and collaborate with cross-functional partners to strengthen email execution and understanding
Collaborate with digital channel leads to support alignment and a cohesive supporter experience across touchpoints
Qualification
Required
Bachelor's degree in marketing, communications, digital media or related field (or equivalent experience)
5+ years of progressive experience in email marketing, ideally with nonprofit fundraising or digital engagement
Demonstrated experience of driving revenue and engagement through email campaigns and marketing automation programs
Strong working knowledge of email marketing strategy, production, automation, deliverability and analytics
Experience supporting the optimization of digital fundraising tools such as donation forms and landing pages to improve conversion and user experience
Strong collaboration and communication skills with the ability to explain recommendations using data and best practices
Experience working with external agencies and cross-functional partners
Hands-on experience with Salesforce Marketing Cloud or comparable ESP, including automation, journeys, and personalization tools
Proficiency in HTML, responsive design, AMPscript and automation scripting
Highly organized, detail-oriented, and able to manage multiple priorities in a deadline-driven environment
Comfortable working in ambiguity and evolving strategies to drive growth
Must have a valid Driver's license and your own reliable transportation with the ability to travel within assigned area 5% of the time for meetings and conferences, as well as the flexibility to work irregular hours, including evenings and weekends with some overnights required
Ability to lift 25 pounds (event supplies)
Benefits
Paid Leave - 10 vacation days in the first year (15 days thereafter), 2 personal days and 15 sick days per year, as well as 12 company-paid holidays per year. We also offer Paid Parental Leave for eligible employees.
Insurance - Employees (and their eligible dependents) can enroll in our medical, dental, and vision plans, as well as voluntary plans for critical illness, accident, hospital indemnity, short-term disability and supplemental life/AD&D insurance. Employees will be enrolled in company-paid life/AD&D and long-term disability Insurance coverage.
Retirement Plan - Eligible employees can participate in our 401(k) Defined Contribution Retirement Plan, which offers matching employer contributions (up to 4%) and year-end discretionary non-elective contributions.
Company
American Lung Association
American Lung Association aims to save lives by improving lung health through research, education, and advocacy.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$0.1MKey Investors
Stupski Foundation
2025-08-14Grant· $0.1M
Leadership Team
Harold Wimmer
President & CEO
L
Laura Scott
CFO
Recent News
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