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Heidi · 2 weeks ago

Field Marketing Specialist

San Francisco

Full-time

Onsite

Mid Level

$90K/yr - $120K/yr

Heidi is an innovative company building an AI Care Partner to enhance healthcare delivery. The Field Marketing Specialist will manage US events, sponsorships, and brand campaigns to engage healthcare providers and support enterprise account outreach.

Artificial Intelligence (AI)Business Process Automation (BPA)Health CareSoftware

Responsibilities

Support Heidi’s US events end-to-end from large to small events for clinicians to successfully engage with Heidi directly

Execute sponsorship programs that turn conferences into high-quality lead engines, from booking through to lead capture and follow-up

Oversee brand campaigns that build local awareness, often targeted by geography or clinical specialty

Partner with US integration and channel partners to activate their Heidi customer base through launches, webinars and campaigns

Produce compelling sales content - brochures, decks, flyers, digital assets—that equip the team to win enterprise deals

Manage US-specific website and marketing assets, including compliance information and thought leadership

Build and maintain a rich pipeline of customer stories, both written and video, that showcase Heidi’s impact

Support enterprise account outreach with targeted marketing initiatives

Drive rigour in lead capture and lead aging processes across the US GTM team

Qualification

Field marketing experienceEvent managementMarketing technology exposureContent creationCampaign designDetail orientationCreativityTeam collaboration

Required

Proven marketing experience in a regional or field role

Hands-on experience running events and conferences

Exposure to marketing and sales tech (HubSpot, Linear, Notion, Slack)

Creativity in campaign design and execution - able to help Heidi punch above its weight

Excellent content creation skills with a strong eye for design and instinct for compelling narratives

Detail orientation with flawless follow-through

Energy and appetite for a high-intensity, in-person environment (we are 4–5 days a week in office or on-site with clinicians)

Benefits

Healthcare, Dental, Vision benefit options

401k with 3% match

Personal development budget of $500 per annum

Become an owner, with shares (equity) in the company, if Heidi wins, we all win

Company

Heidi

Heidi is the AI Care Partner designed to expand clinical capacity by automating administrative work – documentation, form filling, and task management - so clinicians can focus on patients.

Founded in 2019