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Zappi · 4 weeks ago

Business Development Representative - (Existing Accounts)

Boston, MA

Full-time

Hybrid

Entry, Mid Level

$65K/yr - $65K/yr

2+ years exp

Zappi is a leading agile market research platform helping brands enhance their advertising and innovation processes. The Business Development Representative will focus on growing revenue within existing accounts by uncovering whitespace opportunities and collaborating with various teams to drive engagement and platform expansion.

AnalyticsArtificial Intelligence (AI)Data IntegrationMarket ResearchSoftware

Responsibilities

Partner with Account Managers and Customer Success to map org structures, uncover whitespace opportunities, and qualify leads—booking meetings that open doors to deeper partnerships

Own account research to uncover new use cases and business units within our existing customer base

Build and run personalized, multi-channel outreach (email, phone, LinkedIn) aligned to Zappi’s voice and value, in coordination with Account Management and Customer Success

Use sales intelligence tools like 6Sense, UserGems, Vendelux, and Sales Navigator to identify contacts and act on buying signals like job changes, product launches, or shifting priorities

Collaborate with your Marketing team to share feedback from the field, influence campaign direction, and help craft content that resonates with the people you’re speaking to every day

Travel to key industry events throughout the year to connect with customers face-to-face, deepen relationships, and spot new growth opportunities in person

Consistently hit or exceed KPIs around activity, meetings booked, and pipeline contribution

Stay sharp on product usage trends, industry shifts, and competitor moves to keep your outreach relevant and effective

Qualification

B2B Sales ExperienceAccount ManagementSales Intelligence ToolsCampaign ExecutionMulti-channel OutreachCustomer EngagementCollaborationAdaptabilityCommunication SkillsGoal-orientedFeedback Reception

Required

2+ years in BDR, Inside Sales, or a similar role, ideally in B2B or enterprise. Bonus if you've worked in account expansion or land-and-expand models

You've built and executed campaigns that break through with senior decision-makers and turn into meetings

You know how to navigate complex accounts, uncover growth opportunities, and connect across teams

Whether it's a cold call, email, or InMail—you're clear, confident, and always focused on value

You work well with Account Management, Sales, Marketing, and Customer Success and know that great results are a team sport

You're adaptable, open to feedback, and always looking for ways to improve. You bring ideas, ask questions, and raise your hand when you see a better way

You're comfortable with HubSpot, 6Sense, Sales Navigator, Salesforce, and UserGems—or eager to learn quickly

You love hitting goals and thrive in a performance-focused environment

Benefits

Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays

One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)

Flexible working arrangements, including remote (unless otherwise specified)

Thoughtfully designed offices to support both individual work and collaboration without interrupting others

Support setting up your home office, if appropriate

Wellbeing benefits and access to trained therapists / counsellors

Company paid Life, AD&D, Short term & Long term disability

Immediate access to Zappi's Health, Dental and Vision Insurance Plan

Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%

Tailored personal development through training allowances, coaching, mentorship and career frameworks