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Modern Family Law · 1 day ago

Lifecycle Marketing Manager (HubSpot)

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $135K/yr

6+ years exp

Modern Family Law is a rapidly expanding national family law firm seeking an experienced Lifecycle & HubSpot Marketing Manager to work remotely. The role involves overseeing lifecycle marketing and CRM operations, managing HubSpot, and converting leads into booked consultations through strategic email and automation campaigns.

Legal

Growth Opportunities

Responsibilities

Own the full life cycle marketing strategy from first touch through booked consult, post-consult, active case, and past client re-engagement

Design and maintain segmented nurture sequences and workflows, such as: New website leads who haven't booked yet., Leads by practice area (divorce, custody, support, etc.)., Leads by geography., Lost potential clients., Past clients (reviews, referrals, and re-engagement)

Define KPIs and program goals for each journey (conversion to consult, time-to-consult, engagement, reactivation, etc.)

Serve as the primary marketing owner of HubSpot, responsible for: Contact properties, lifecycle stages, and lead status definitions., List management and segmentation logic (smart & static lists)., Workflows, automation rules, and (optional) lead scoring

Partner closely with Intake/Operations and Sales/Legal to: Align lead routing logic (who receives what, when, and how)., Maintain shared definitions across the funnel (Lead, MQL, SQL, Consult, Client, etc.)

Ensure HubSpot data hygiene, including deduplication and list cleanup, opt-in and consent management, and preference center accuracy and compliance

Plan and execute email campaigns and automated flows using content created with the Content Marketing Manager

Adapt, slice, and assemble content modules — content does not need to "live in your head."

Own setup, QA, and deployment in HubSpot (templates, subject lines, A/B tests, send logic, scheduling)

Monitor deliverability and compliance, including sender reputation, opt-in/unsubscribe management, and CAN-SPAM and relevant email regulations

Define the tracking and data requirements needed for lifecycle reporting in HubSpot, including form submissions, booked consultations, key page visits, and campaign membership and attribution events

Partner with the Webmaster (GTM/GA4 implementer) to ensure: HubSpot forms and tracking scripts are correctly installed., UTM conventions are consistent., Events flow cleanly into HubSpot and dashboards

Build and maintain HubSpot dashboards for: Lead volume and quality by source and campaign., Consultation bookings and show rates., Nurture performance (open rate, click rate, conversion rate)

Provide actionable insights to SEO, Growth Marketing, and Content on which campaigns and topics drive the highest value leads

Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long-form content into email modules and nurture components

Partner with Growth Marketing to support webinars, event follow-ups, and campaign-specific email segmentation

Partner with SEO to identify emerging topics, queries, and content needs that can be supported through lifecycle journeys

Work closely with Intake/Operations to ensure CRM automations match real-world workflows and do not create friction for staff or clients

Qualification

HubSpot Marketing HubLifecycle marketing strategyEmail marketingSegmentation logicData analysisMarketing automationAnalytical mindsetProactive self-directionCollaboration skillsAttention to detailCommunication skills

Required

6+ years of experience in email marketing, marketing automation, or CRM operations

Bachelor's degree is required

Hands-on experience managing HubSpot Marketing Hub (or a comparable automation platform) at an admin or power-user level

Strong understanding of segmentation logic, lifecycle stages, lead scoring, and B2C/B2B nurture program design

Demonstrated success improving conversion rates or pipeline through email and automation

Ability to build, analyze, and interpret dashboards and translate insights into recommendations

Experience collaborating closely with content, development/web teams, and operations

Knowledge of email deliverability best practices and compliance requirements

High level knowledge and experience working with the Microsoft Suite of products such as Word, Excel, PowerPoint; Adobe; and Zoom Conferencing Technology

Strategic thinker with strong systems/process orientation

Ability to translate marketing goals into structured nurture journeys and automated workflows

Strong attention to detail and commitment to data accuracy

Excellent communication skills and comfort working cross-functionally with non-technical stakeholders

Analytical mindset with the ability to interpret performance data and make optimization recommendations

Proactive, self-directed, and able to manage multiple programs simultaneously

Comfortable working in a dynamic, fast-moving environment

Benefits

Comprehensive benefits package includes health insurance, HSA/FSA options, short-term and long-term disability, dental and vision care, life insurance, 401(k), vacation, sick time, and an employee assistance program.

Additional voluntary benefits include accident insurance, life insurance, disability insurance, critical illness insurance, long-term care insurance, and pet insurance.

Commuter and transit benefits may be available in some locations.

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Short Term & Long Term Disability

Training & Development

Remote Schedule