Accenture · 1 day ago
MarTech Techno-Functional Architect
Accenture Song is a leading digital agency focused on enhancing customer experiences through creativity, data, and technology. The MarTech Techno-Functional Architect will lead MarTech delivery, optimize marketing automation, and implement AI-enabled campaigns to drive measurable business impact.
Business Information SystemsConstructionConsultingInformation ServicesInformation TechnologyInfrastructureManagement ConsultingOutsourcing
Responsibilities
Lead day-to-day MarTech delivery across marketing automation, campaign execution, and data integrations
Translate business requirements into detailed technical design and implementation plans
Configure, optimize, and execute multi-channel campaigns across platforms like Adobe, Salesforce, or Marketo
Partner with onshore/offshore delivery teams for build, testing, and deployment
Support platform governance, migrations, and environment maintenance
Qualification
Required
6+ years of experience in marketing technology and operations including:
Hands-on expertise with Adobe Campaign, Salesforce Marketing Cloud, Eloqua, or Marketo
Strong understanding of campaign logic, audience segmentation, and automation workflows
Familiarity with analytics and emerging GenAI tools in marketing
Preferred
Certifications in Adobe, Salesforce, or Marketo platforms
Exposure to Customer Data Platforms (Adobe RT-CDP, Salesforce CDP, or similar)
Working knowledge of APIs, HTML, or SQL
Excellent collaboration and communication skills across business and technology teams
Company
Accenture
Accenture is a professional services company that provides solutions in strategy, consulting, digital, technology and operations.
Funding
Current Stage
Public CompanyTotal Funding
$6MKey Investors
Youth Business International
2018-10-01Grant· $6M
2001-07-27IPO
Leadership Team
Recent News
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