Doeren Mayhew · 3 hours ago
Marketing Manager
Grand Rapids, MI
Full-time
Onsite
Mid, Senior Level
7+ years expDoeren Mayhew is a tax, assurance and advisory firm headquartered in Troy, Michigan, recognized for its successful growth and management. They are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region and oversee national strategies for key industries. The role involves developing integrated marketing programs that enhance brand awareness and support business growth.
AccountingConsultingFinancial ServicesReal Estate
Responsibilities
Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives
Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives
Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI
Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes
Oversee content development, production and delivery of proposals to prospective clients for the region
Lead marketing personnel in region
Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership
Contribute to continuous improvement of marketing processes, tools and performance measurement
Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing
Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets
Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth
Partner with industry principals to align GTM strategies with client pursuits
Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation
Champion brand consistency and messaging across all regional and national marketing channels
Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies
Qualification
Required
Bachelor's degree in marketing, business, communications or a related field
Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus
Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages
Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs
Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm
Demonstrated success managing budgets, vendors and multiple concurrent initiatives
Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities
Ability to adapt quickly to changing priorities and thrive in a fast-paced environment
Passion for staying up to date with industry trends and best practices
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus
Willingness and ability to travel
Company
Doeren Mayhew
Doeren Mayhew is an accounting company providing accounting, audit, tax and business advisory services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Aliotta, CPA
Chief Financial Officer
Chris Thompson
Chief Operating Officer
Recent News
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