Blackthorn · 1 month ago
Content & Brand Manager
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $90K/yr
4+ years expBlackthorn is a growing company with a focus on creating meaningful content and brand experiences. The Content & Brand Manager will shape the brand's narrative through various channels, collaborating with teams to drive awareness and demand for Blackthorn's products.
Enterprise SoftwareOnline PortalsPaymentsSoftware
Responsibilities
Help define how the Blackthorn brand shows up through content across owned channels
Translate company strategy, product value, and customer insight into clear, compelling narratives
Apply and evolve brand voice and tone through real-world content
Bring forward creative ideas, content series, and new formats — and test what resonates
Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time
Create platform-native content, including short-form video, visuals, and storytelling posts
Develop a recognizable and consistent brand presence across social channels
Experiment with tone, format, and narrative
Monitor engagement and performance, using insights to refine content direction
Consult on executive social media strategy
Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders
Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables)
Own promotional and post-event content to extend the impact of each webinar
Build repeatable webinar series over time
Lead blog content creation from an editorial point of view, balancing SEO-driven topics with original thinking and storytelling
Write, edit, and publish high-quality blog content and long-form gated content
Collaborate with internal subject-matter experts to surface insights and stories
Partner with web and development resources on technical SEO and AEO opportunities and implementation
Own editorial direction and writing for recurring newsletters
Treat newsletters as an ongoing editorial product and brand touchpoint
Experiment with format, tone, and cadence to deepen audience engagement
Develop hypotheses around content formats, narratives, and channels
Launch experiments with clear goals and success metrics
Analyze results and turn insights into actionable recommendations
Help evolve content direction based on real-world performance
Qualification
Required
4–6 years of experience in content marketing, brand storytelling, or a related role for B2B Saas companies
Exceptional writing and editing skills, with a portfolio you're proud of
Experience creating content across formats (written, social, video)
Experience using AI tools to support creative workflows
Strong instincts for voice, tone, and what makes content feel 'on brand'
Curiosity and enthusiasm for experimentation and trying new approaches and technologies
Ability to balance creativity with performance insights
Strong collaboration skills and comfort working cross-functionally
Familiarity with SEO & AEO best practices and content performance metrics
Preferred
Event industry and/or event technology experience
Benefits
Stock options for every employee
Flexible work week
$400 office stipend
Maternity/Paternity leave
Student loan debt assistance
Pledge 1% - time off during the year for helping nonprofits
Health insurance contribution (if in the US)
Children's 529 college fund assistance (if in the US)
Company
Blackthorn
Salesforce native Event management & Payments apps for the Salesforce.com ecosystem
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$16.1MKey Investors
LAUNCH
2022-06-29Series Unknown· $1M
2022-06-29Debt Financing· $15M
2018-08-30Seed· $0.1M
Leadership Team
Chris Federspiel
Founder & CEO
Stuart Croft
Chief Operating Officer
Recent News
Government Technology US
2025-11-05
Company data provided by crunchbase