Olfactory NYC ยท 3 weeks ago
E-Commerce & Digital Marketing Manager
New York, NY
Full-time
Onsite
Entry, Mid Level
2+ years expOlfactory NYC is seeking a detail-oriented E-Commerce & Digital Marketing Manager to drive the execution of their digital initiatives. This role involves managing site content updates, collaborating with third-party agencies, and optimizing the online customer journey to enhance performance across channels.
CosmeticsE-CommerceRetail
Hiring Manager
Hannah Blaser
Responsibilities
Manage day-to-day site content updates, including product launches, landing pages, merchandising, and ongoing enhancements, in partnership with the development team
Manage day-to-day with 3rd party agencies (i.e., paid media) to ensure proper campaign & channel support
Prepare content briefs for web, email, paid media, and other digital channels, ensuring brand and campaign alignment
Assist in Email + SMS builds, testing, and deployment; support audience segmentation and flow creation under Director guidance
Maintain alignment to company initiatives with robust promotional and product calendar ensuring all partners are aware and providing support for key initiatives
Pull and organize weekly/monthly performance data to inform optimization decisions. Ensure campaign initiatives are meeting ROI goals
Support setup of promotions and ensure accurate implementation across channels
Cross-functional partnership with the brand operations manager and dev agency to ensure updates factor in logistics and align with the full development roadmap
Support social commerce initiatives, including product setup, campaign execution, and performance tracking, with additional support on affiliate and creator efforts as needed
Conduct regular competitive analysis to identify trends and opportunities
Qualification
Required
2-3 years of experience in e-commerce, digital marketing, or related fields
Familiarity with paid media/social channels and working with external agencies
Working knowledge of email/SMS marketing platforms (Klaviyo preferred) and basic segmentation/automation best practices
Experience with Shopify or other CMS
A strong visual eye and understanding of what makes content engaging, on-brand, and optimized for each channel
Proficient in pulling, organizing, and interpreting performance data (GA4 or similar)
Self-starter with a strong sense of ownership who's excited to grow alongside a fast-moving company and make a meaningful impact through their work
Strong attention to detail with exceptional organizational and project management skills
Ability to work cross-functionally and manage multiple deadlines in a fast-paced environment
Company
Olfactory NYC
Olfactory NYC is an e-commerce platform that offers cosmatic and perfumers.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
J
Joseph Vittoria
Founder
Recent News
South Florida Business Journal
2025-03-07
Company data provided by crunchbase