BD (Tissuemed Ltd) · 1 month ago
Associate Director, Downstream Marketing
Durham, NC
Full-time
Onsite
Lead/Staff, Director/Executive
8+ years expBD is one of the largest global medical technology companies in the world, and they are seeking an Associate Director for Downstream Marketing to define and execute the marketing strategy for their Central Fill portfolio. This role is crucial for driving customer satisfaction and commercial growth through effective marketing initiatives and collaboration with cross-functional teams.
Health CareHospitalMedicalMedical Device
Responsibilities
Define and execute the marketing strategy for the Central Fill portfolio
Identify and prioritize growth opportunities within Central Fill customer segments, such as retail and health systems
Plan and execute high impact omnichannel marketing campaigns designed to generate high-quality leads and drive commercial success
Represent the Central Fill portfolio at industry trade shows, conferences, and customer events to enhance brand visibility and pipeline development
Lead and coordinate product launches, ensuring excellence in execution and maximizing market adoption and customer engagement
Oversee the end-to-end lifecycle of Central Fill products, from launch through maturity and phase-out, ensuring sustained relevance and profitability
Partner with Sales and Commercial Operations to develop and deliver impactful sales enablement tools, collateral, and training resources
Develop and communicate compelling value propositions addressing clinical, operational, and financial benefits of Central Fill offerings
Drive evidence-based market segmentation to optimize sales force focus and ensure consistent messaging in a competitive landscape
Support the creation and execution of annual marketing plans and brand strategies for Central Fill solutions
Contribute to the development and implementation of pricing strategies and promotional activities to drive adoption and maximize commercial outcomes
Monitor pricing effectiveness and competitive dynamics, recommending adjustments as necessary for capital equipment, services, and consumables
Gather and synthesize market intelligence, including voice of the customer, competitive analysis, and emerging trends, to inform marketing strategies and product development
Translate insights into actionable recommendations that drive campaigns, innovation and business outcomes
Collaborate effectively with Sales, Upstream Marketing, Medical Affairs, Commercial Operations, Customer Service, and other internal stakeholders to ensure seamless execution of marketing initiatives
Foster a culture of innovation, agility, and accountability within the regional marketing team and broader organization
Qualification
Required
Bachelor's degree in marketing, business, science, engineering, or a related field
At least 8 years of experience in product management and/or downstream marketing
Demonstrated success in commercial product launches and go-to-market execution
Hands-on experience with digital marketing campaigns and tools
Proven ability to collaborate and influence across a high pace matrix organization
Strategic thinker with the ability to balance planning and operational execution
Experience leading projects and mentoring team members
Willingness to travel up to 30% domestically as needed
Preferred
MBA or advanced degree
Understanding of automation platforms and the pharmacy automation market
Experience within the healthcare technology or capital equipment sector
Benefits
Relocation assistance may be available for this role
Company
BD (Tissuemed Ltd)
Experts in bioadhesives: Tissuemed develops and markets adhesive films to prevent air, blood and fluid leaks encountered in surgery.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$0.05M2021-12-09Acquired
2015-06-01Grant· $0.05M
Recent News
2025-02-21
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