Retrofête · 5 days ago
Email Marketing Manager
NYC Metro Area
Full-time
Onsite
Mid, Senior Level
$95K/yr - $105K/yr
4+ years expRetrofête is looking for an Email Marketing Manager to lead the execution and optimization of their email, SMS, and loyalty programs. This role focuses on fashion merchandising, customer lifecycle strategy, and revenue growth, while collaborating with various teams to create effective retention campaigns.
FashionManufacturingTextiles
Hiring Manager
Morgan Burke
Responsibilities
Own the end-to-end execution of email and SMS campaigns, including calendars, segmentation, QA, and deployment
Build, manage, and optimize lifecycle automations (welcome, abandoned browse/cart, post-purchase, win-back, VIP)
Ensure messaging aligns with brand voice, seasonal priorities, and fashion merchandising strategies
Optimize send cadence, frequency, and content mix to balance revenue performance with brand experience
Execute and optimize the loyalty program across tiers, rewards, perks, and experiential benefits
Partner with Growth and eCommerce to align loyalty mechanics with customer lifetime value goals
Support VIP and high-value customer engagement strategies across email, SMS, and loyalty touchpoints
Translate product drops, collections, and key fashion moments into compelling retention storytelling
Partner with Merchandising and Creative to merchandise emails and SMS for conversion (product order, imagery, copy hierarchy)
Align retention efforts with paid media, on-site promotions, and broader marketing campaigns
Report on core retention KPIs including revenue contribution, repeat purchase rate, CLTV, Email/SMS ROI, AOV, and engagement metrics
Continuously A/B test subject lines, content, product placement, timing, and offers
Use performance insights and customer behavior to inform ongoing optimization and strategy
Maintain clean audience segmentation based on behavior, lifecycle stage, spend, and engagement
Ensure deliverability best practices and platform health
Support process improvements and documentation to scale retention efforts efficiently
Qualification
Required
4–6+ years of experience in retention or lifecycle marketing, preferably within fashion or luxury retail
Deep hands-on experience with email and SMS platforms (e.g., Klaviyo, Attentive, Postmark, Braze)
Strong fashion merchandising sensibility with the ability to curate product stories that convert
Data-driven mindset with comfort analyzing performance and presenting insights clearly
Highly organized, detail-oriented, and able to manage multiple campaigns in a fast-paced environment
Strong cross-functional communication skills and collaborative approach
Company
Retrofête
Taking its name from a fusion of synonyms for “vintage” and “party,” Retrofête celebrates the glamour and opulence of decades past.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ohad Seroya
Co-Founder and Creative Director
Recent News
Company data provided by crunchbase