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Boys Town · 3 weeks ago

Director Digital Marketing

Omaha, NE

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Boys Town is a leading organization dedicated to changing the way America cares for children and families. They are seeking a Director of Digital Marketing responsible for developing strategies to enhance digital marketing efforts aimed at driving donor conversions across various channels while managing resources and analyzing results for continuous improvement.

ConsultingHealth CareMedicalMental Health

Responsibilities

Works closely with the marketing and communications team, fundraising team, and leadership to fully understand communication priorities, current and future capital projects, growth areas, and program priorities

Manages the development and implementation of online marketing conversion strategies to optimize digital marketing effectiveness and enhance user experience

Develops, deploys, and optimizes ongoing campaigns with existing digital engagers and prospects to increase overall donations and donor value

Manages budget allocated to online efforts

Manages the updating and reporting of the marketing value and ROI as well as budget which includes generating monthly reports and projections

Manages digital tools such as Google Analytics to better understand web visitors and online donors

Analyzes and optimizes multi-channel digital marketing campaigns across SMS/MMS, email, social media, google and other similar technologies

Keeps aware of MarTech landscape and innovations and provides recommendation for new tools that would improve donor conversion

Leads A/B and multi-variate testing strategies including audience segmentation to increase engagement with digital audiences and improve overall user experience leading to more donors and more revenue per donor

Designs and implements strategies to engage direct mail only recipients via digital outreach to increase level of giving and engagement

Develops overall digital campaign management process, leads digital campaign planning meetings and projects from ideation to completion, including post campaign reporting

Participates in the process of updating the website to optimize digital engagement to donor conversion

Serves as a role model in carrying out the Father Flanagan's Boys' Home mission

Directs all activities towards the fulfillment of the Boys Town mission

Directs all actions to reflect the values and principles of Boys Town

Establishes and maintains an environment that encourages teamwork, collaboration, and ethical behavior

Continually evaluates staffing levels and performance manages the team

Mentors team members to create succession plans in the digital marketing team

Maintains regular, reliable and predictable attendance

Qualification

Digital marketing strategiesMulti-channel marketingGoogle AnalyticsCampaign managementBudget managementOnline advertising knowledgeCRM databasesCritical analysisTeam collaborationCommunication skillsMentoring