Eleos Health · 1 month ago
Product Marketing Manager - US Remote
United States
Full-time
Remote
Mid, Senior Level
5+ years expEleos Health is on a mission to help deliver effective behavioral care through data and personalization. The Product Marketing Manager will drive product marketing initiatives, focusing on voice-of-customer insights, market segmentation, and launch strategy to support the company's growth in the health-tech sector.
Artificial Intelligence (AI)Health CareInformation TechnologyMental Health
Responsibilities
Lead VoC programs through interviews, surveys, advisory boards, and shadowing sessions
Translate insights from clinicians, operations leaders, executives, and payers into product needs, messaging, and GTM strategy
Build and refine buyer/user personas and journeys
Conduct market segmentation, TAM/SAM sizing, and whitespace analysis to support strategic planning
Own competitive intelligence: landscape reviews, battlecards, differentiation strategies, and competitor updates
Drive complete end-to-end launch planning for new products, features, and market expansions
Develop clear and differentiated positioning, messaging frameworks, value propositions, and talk tracks for each segment and persona
Create launch and sales enablement assets: one-pagers, feature briefs, FAQs, pitch decks, internal enablement materials, sales plays, and collateral
Ensure consistent value stories across website, product, sales, and customer-facing channels
Partner with Revenue and Product to evaluate pricing and packaging for new and existing offerings
Partner with CS and Marketing on customer communications: newsletters, release notes, in-app messaging, webinars, help center updates, and blog content
Tailor communication strategy to Behavioral Health & SUD segment needs and persona expectations
Track adoption and engagement metrics (open rates, CTR, feature usage, retention) and optimize messaging accordingly
Build and manage a central repository of proof points: ROI metrics, case studies, benchmarks, customer quotes, and success stories
Collaborate with CS and RevOps to quantify outcomes such as clinician time savings, productivity improvements, operational efficiencies, and financial impact
Partner with Content Marketing to create thought leadership materials—whitepapers, webinars, conference content, and customer testimonials
Partner with Demand Gen, Sales, and Growth teams to accelerate penetration into SUD, addiction treatment, and post-acute segments
Conduct segmentation, evaluate competitive dynamics, and identify strategic growth levers (channel strategies, partnerships, pricing, packaging)
Define and track PMM KPIs such as feature adoption, launch performance, segment growth, pipeline influence, and messaging effectiveness
Support A/B testing and experimentation across messaging, campaigns, and product-led growth motions
Partner closely with Product, Sales, Marketing Ops, CS, and RevOps to ensure cohesive GTM execution
Deliver ongoing internal enablement—including persona training, product updates, value propositions, objection handling, and competitor differentiation
Run or contribute to win/loss analysis to refine messaging, identify buyer patterns, and strengthen Sales effectiveness
Serve as the connective tissue between product, market, and customer—ensuring insight-driven improvements to product roadmap and GTM strategy
Qualification
Required
5–7 years of Product Marketing experience (B2B SaaS or health-tech strongly preferred)
Experience with GTM strategy, messaging frameworks, persona development, VoC research, and product launches
Proven ability to support growth and adoption in emerging or underpenetrated markets
Exceptional written and verbal communication skills, with the ability to distill complexity into clear, compelling narratives
Analytical mindset with experience defining, measuring, and reporting PMM KPIs
Comfort operating in a fast-paced, high-growth environment with evolving requirements
Strong cross-functional collaboration skills
Passion for behavioral health or healthcare innovation
Preferred
Experience in the SUD or addiction-treatment market, DT/IRT programs, or behavioral health specialties
Familiarity with healthcare procurement, health systems, payers, or value-based care models
Experience building ROI calculators, proof-point libraries, or customer reference programs
Knowledge of Product Marketing frameworks and best practices (Product Marketing Alliance, Pragmatic Institute, agile launch planning)
Experience with competitive intelligence, win/loss programs, and analyst relations
Familiarity with CRM/RevOps tools and metrics such as pipeline influence, adoption rate, retention, and churn
Benefits
Wide and generous health benefits
Significant equity and 401(k) plans matched to 4%
Flexible PTO + Additional mental health days off you can take any given moment simply because you need them.
Fully remote work environment
Company
Eleos Health
Eleos Health is a mental health startup that focuses on using voice analysis and NLP to improve treatment outcomes and workflow efficiency.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$128MKey Investors
Greenfield PartnersMenlo VenturesaMoon Fund
2025-01-22Series C· $60M
2023-11-08Series B· $40M
2022-04-05Series A· $20M
Leadership Team
Alon Joffe
Co-Founder & CEO
Alon Rabinovich
Co-Founder & CTO
Recent News
2025-09-12
2025-08-21
Company data provided by crunchbase