Yancey Bros. Co. · 6 days ago
eCommerce Specialist
Austell, GA
Full-time
Hybrid
Entry, Mid Level
2+ years expYancey Bros. Co. is a leading Caterpillar dealer committed to delivering exceptional products, services, and digital experiences to customers across construction, agriculture, and industrial sectors. They are seeking a results-driven eCommerce Specialist to accelerate adoption and customer retention of their digital platforms, focusing on enhancing the digital buying experience.
Machinery
Responsibilities
Support the development of a branch‑level adoption strategy for PCC & Cat Central, focusing on small retail customers and executing the playbook
Drive awareness campaigns and on‑site engagements to increase first‑time activation and repeat usage
Partner with sales reps to integrate e‑commerce into customer conversations and account plans
Establish repeatable playbooks for branch activation, customer targeting, and follow‑up
Build and deliver digital & traditional marketing that promotes PCC/Cat Central value propositions (convenience, availability, pricing, order history, etc.)
Use analytics to identify high‑potential customers; create targeted education and demos
Troubleshoot onboarding friction, coordinate with internal support teams, and improve UX gaps
Track usage decline, create contact triggers, and run win‑back or retention workflows
Conduct regular branch visits to coach teams, provide training, run workshops, and drive accountability
Deliver structured enablement to product support sales reps to integrate e‑commerce into their sales motions
Coordinate with marketing to align campaigns, promotions, and segmentation strategies
Provide reporting and insights to leadership on adoption progress by branch
Use platform analytics (traffic, activation, conversion, repeat usage, retention) to diagnose opportunities
Build dashboards, funnel insights, and performance scorecards for branches and sales teams
Conduct A/B testing of messaging or processes where feasible
Regularly review customer segments to identify small‑fleet
Partner with digital and traditional marketing teams to develop campaigns that target the small retail segment
Support email, SMS, paid ads, and in‑branch campaigns that grow e‑commerce adoption
Provide feedback on SEO, content, and merchandising needs tied to customer behavior
Deliver customer training (virtual and on‑site) on PCC/Cat Central registration, ordering, and features
Create tutorials, guides, webinars, and quick‑start materials
Serve as secondary support for escalations related to customer onboarding issues
Qualification
Required
The knowledge, skills, and abilities typically acquired through the completion of a bachelor's degree from a four-year college or university or equivalent work experience
2 to 4 years of experience in e‑commerce, digital marketing, digital adoption, or customer success
Proven ability to drive customers through the digital buying funnel
Strong understanding of e‑commerce KPIs and analytics platforms (e.g., Google Analytics)
Excellent communication skills and the ability to influence both customers and internal teams
Strong proficiency in Excel and data visualization tools (e.g., Tableau, Power BI)
Comfortable traveling weekly across branches
Ability to manage multiple initiatives with tight deadlines
Preferred
A degree in marketing, business, statistics, economics, or a related field is preferred
Experience in heavy equipment, automotive, industrial, or B2B retail e‑commerce
Experience with segmentation, campaign execution, or CRM‑based targeting
Bilingual (English/Spanish) is a plus
Company
Yancey Bros. Co.
Since 1914, the employees of Yancey Bros. Co.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Tate Anderson
Chief Financial Officer
Jennifer Kozel, CHRO
Chief Human Resources Officer
Company data provided by crunchbase