Buildertrend · 1 week ago
Director, Customer Marketing
Omaha, NE
Full-time
Hybrid
Director/Executive
$140K/yr - $175K/yr
7+ years expBuildertrend is a cutting-edge, cloud-based project management software company. As the Director of Customer Marketing, you will shape customer experiences and drive strategies for adoption, retention, and expansion, ensuring that builders receive maximum value from the platform.
AppsCRMMobile AppsProductivity ToolsProperty ManagementSoftware
Responsibilities
Build and lead the customer lifecycle strategy from onboarding through retention, and advocacy
Create a unified framework for lifecycle communications across email, in-app messages, product updates, and other touchpoints
Partner with Product, Sales, Customer Success, and Services to align goals and deliver measurable outcomes
Coordinate customer communications to ensure clarity, timing, and consistency
Use customer insights and usage data to identify opportunities and guide decisions
Lead customer education programs that increase adoption and help users get more value from the platform
Oversee execution of customer-facing campaigns including newsletters, nurture flows, and webinars
Collaborate with customer events and partnerships to define program outcomes and drive customer engagement across these channels
Develop scalable expansion workflows, campaigns and messaging for upsell and cross-sell opportunities that drive demand for our Accounts Payable and Professional Services offerings in partnership with Customer Success and Customer Growth teams
Align Customer Marketing outcomes to shared company KPIs across retention, adoption, NPS, and expansion revenue
Partner with Marketing and Revenue to implement the tooling, segmentation, and automation needed for personalized lifecycle marketing
Qualification
Required
Bachelor's degree in marketing, communications, business, or related field, or equivalent experience is required
7-10 years of experience in customer marketing, lifecycle/retention marketing, or related roles within a B2B SaaS environment is required
4+ years of management/leadership experience managing and developing high performing teams
Proven experience developing customer lifecycle marketing programs
Strong understanding of SaaS customer journey and lifecycle metrics
Expertise in segmentation, automation, CRM systems, and lifecycle measurement frameworks
Ability to create cross-functional alignment across Product, Sales, Customer Success, and Marketing
Exceptional communication skills with the ability to create clarity, alignment, and momentum across diverse teams
Preferred
Construction technology industry experience is a plus!
Benefits
Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
A 401(k) plan with Buildertrend matching contributions to help you plan for the future
Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
Parental leave and paid sabbaticals to support you during life’s big moments
Volunteer time off – because giving back matters
Wellness program and onsite fitness center to keep you feeling your best
Opportunities for hybrid or remote work to give you the flexibility you need
Technology reimbursement to help cover costs for the tech you need to do your job from home
Free daily lunches when you're at our HQ office, plus monthly events to connect with your team
Company
Buildertrend
Buildertrend is a construction management software for home builders, contractors, and remodelers.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-01-05Series Unknown
2020-12-23Private Equity
2006-06-01Seed
Leadership Team
Dan Houghton
Co-Founder & CEO
Steve Dugger
Co-founder
Recent News
Company data provided by crunchbase