Candid Health · 1 month ago
Head of Content Strategy
Candid Health is a company focused on driving brand messaging and demand generation through effective content strategy. The Head of Content Strategy will lead the content engine, implement buyer-focused strategies, and collaborate across teams to enhance the brand's presence and engagement.
Artificial Intelligence (AI)BillingHealth CareSoftwareTransaction Processing
Responsibilities
In collaboration with the CMO, drive our brand narrative and AI positioning
Set overall editorial and enterprise content marketing strategy, planning and delivering content narratives that solidify Candid’s brand positioning and meet the buying objectives of our target accounts
Lead an external team of copywriters and communications professionals (PR), as well as agency partners
Develop thought leadership, experiential (event) programming/promotion, and full-funnel content assets
Integrate all content to ensure consistency across the program and expand our approach to new mediums and formats through strategic testing
Adapt our content voice, tone, and presence to deliver connected and cohesive content experiences that improve audience interactions contextually across all channels
Set clear goals and content Key Performance Indicators aligned to our commercial objectives and actively manage the overall strategy and team to those goals
Collaborate cross-functionally on content strategy and project planning, particularly with Demand and Sales functions
Qualification
Required
6+ years of content marketing experience in enterprise SaaS, ideally in healthcare or fintech
At least 3 years of this experience should be in a leadership capacity
Portfolio or work examples that demonstrate strong writing and analytical skills across multiple mediums is a must
Experience working with creative team members to execute design and/or creative-driven solutions
Strong understanding of content marketing tactics, including SEO, email marketing, and web analytics
Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all recommendations
Strong marketing strategy skills, especially in creating omnichannel customer engagement that is personalized based on key customer insights
Strong organizational and project management skills to effectively manage multiple partners and projects with tight deadlines
A doer who thinks strategically and acts tactically
Experienced with people and/or team management, including external vendors
Benefits
Equity
Sales incentives (for sales roles)
Employee benefits
Company
Candid Health
Candid Health provides an automation platform for healthcare revenue cycle management.
Funding
Current Stage
Growth StageTotal Funding
$99.8MKey Investors
Oak HC/FT8VCFirst Round Capital
2025-02-12Series C· $52.5M
2024-09-11Series B· $29M
2022-04-01Series A· $16M
Recent News
2026-01-06
MedCity News
2025-12-31
2025-11-19
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