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Rise Broadband · 1 day ago

Senior Manager, Marketing Campaigns

Westlake, TX

Full-time

Onsite

Senior Level, Lead/Staff

$109K/yr - $136K/yr

10+ years exp

Rise Broadband is on a mission to connect communities to the world, offering affordable and reliable high-speed Internet and phone services. They are seeking a highly organized and strategic Senior Manager for Marketing Campaigns to lead the planning, execution, and optimization of integrated marketing campaigns across various channels.

Digital MediaMobileTelecommunications

Responsibilities

Develop integrated campaign plans that align with business goals, customer insights, and brand strategy

Partner with Marketing, Creative, Customer Experience, Sales, and cross-functional teams to define campaign objectives, target audiences, messaging frameworks, and success metrics

Create campaign briefs and ensure clarity on deliverables, timelines, dependencies, and channel integration

Manage end-to-end execution of campaigns, ensuring smooth coordination across paid media, organic social, email, website, SEO/SEM, events, and partner channels

Collaborate with agency and creative teams to produce campaign assets that are on brand, on message, optimized by channel, and launch on time

Serve as the primary point of contact for campaign workflows, approvals, and stakeholder alignment

Monitor campaigns in flight and work with channel owners to optimize targeting, creative, pacing, messaging, and budget allocation

Analyze campaign performance and identify opportunities to improve ROI, efficiency, and customer response

Conduct post-campaign analyses, summarizing insights, learnings, and recommendations for future campaigns

Work closely with analytics, creative, digital marketing, customer experience, product marketing, and sales teams to ensure cohesive and effective execution

Partner with marketing operations to ensure tracking, tagging, and reporting are set up correctly before launch

Maintain clear campaign timelines, status updates, and communication with internal stakeholders

Facilitate weekly or ongoing campaign meetings to track progress, escalate risks, and remove roadblocks

Ensure regulatory, brand, and legal compliance across all campaign elements

Qualification

Campaign managementIntegrated marketingDigital marketing channelsData analysisStakeholder managementProject managementCustomer segmentationFunnel optimizationCommunication skillsAttention to detailCollaboration