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VaynerX · 1 week ago

Strategist

Los Angeles, CA

Full-time

Onsite

Entry Level

$65K/yr - $75K/yr

1+ years exp

VaynerX is a contemporary family of companies focused on building and growing brands. The Strategist role at VaynerMedia involves providing data analysis and strategic insights to clients, utilizing audience insights and cultural trends to inform brand strategy and drive impactful results.

Digital MarketingDigital MediaMarketing

Growth Opportunities

Responsibilities

Provide data analysis, research design and strategic insights for VaynerMedia clients

Deploy quantitative surveys and analyze resulting data for maximum insight and intelligence

Dive into and learn VaynerMedia tools, research and platforms to:

Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved

Conduct social listening and content audits

Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data

Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization

Focus on people-based insights, supporting the development of distinct and differentiated audience understanding that is connected to strategic decisions and creative ways-in

Communicate through the lens of the consumer to address stakeholders’ concerns and perspectives

Begin to participate in the briefing of strategy and creative teams presenting insights deliverables with little oversight

Develop and deliver cohesive analyses and presentations, both internally and externally

Supports strategy leads with the relevant and necessary insights required for their strategic planning and deliverables for creative, communications and attention strategies

Qualification

Data analysisResearch designSocial listeningQuantitative surveysSecondary research toolsStrategic thinkingCollaborativeSelf-motivated

Required

1-3 years of experience in social listening and syndicated data for analysis, research design, strategic insights development

Knowledge of the capabilities of secondary research tools such as Crimson Hexagon, MRI, and Mintel to later be able to select and mine appropriate resources to answer insight requests

Promising ability to think strategically, with a balanced analytical and creative approach

Familiarity reviewing qualitative and quantitative research plus behavioral data to surface and interpret distinctive and differentiating insights

Collaborative and able to work with different disciplines, internal and external to achieve desired outcomes

Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly