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CallRail · 6 days ago

Demand Generation Marketing Manager

Atlanta, GA

Full-time

Hybrid

Mid Level

CallRail is a company focused on demand generation for SMB verticals, seeking a Demand Generation Marketing Manager. The role involves crafting and executing multi-channel campaigns to engage buyers, generating inbound trials, and working closely with various teams to drive successful demand generation programs.

AdvertisingAnalyticsBusiness IntelligenceSmall and Medium Businesses

Comp. & Benefits

Responsibilities

Design and execute full-funnel multi-channel marketing programs to generate quality free trials that results in new customers in our SMB verticals

Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold

Build and manage a calendar for demand generation programs

Ensure marketing tactics are used in an integrated manner -- channels include email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, chat

Consistently identify and test new channels specific to your target audience

Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results

Partner with Content Marketing, SEO, PR and social teams to ensure strategic and topical alignment across content creation, offers, and demand plans

Represent demand generation plans to a wide range of stakeholders, including sales teams and executives

Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performance

Align with overall company branding and awareness strategies

Qualification

B2B SaaS ExperienceDemand Generation ProgramsMarketing Automation ToolsLead GenerationProject ManagementMetrics ObsessedWriting SkillsInterpersonal Skills

Required

Bachelor's Degree required

Proven B2B SaaS Experience: Demonstrated success in building and executing measurable, high-impact demand generation programs, ideally within a high-volume, self-serve, or Product-Led Growth (PLG) model

Experience creating marketing programs to drive demand within any of our key SMB verticals: Real Estate, Home Services, Healthcare, Legal, Auto

Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel

Deep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principles

Experience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred)

Excellent writing skills; ability to write and edit marketing copy

Strategy, project management, budget management, and financial skills

Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization

Obsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaigns