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Appcues · 1 month ago

Senior Performance Marketer

United States

Full-time

Remote

Senior Level

$135K/yr - $150K/yr

Appcues is a company that enables personalized digital experiences at scale. The Senior Performance Marketer will develop and own the paid marketing strategy, manage campaigns, experiment with new channels, and collaborate with other marketers to drive impactful results.

AnalyticsProduct ManagementProductivity ToolsSaaSUX Design

Growth Opportunities

Responsibilities

Develop, own, and communicate paid marketing strategy

Manage and optimize campaigns

Experiment with new channels

Collaborate to drive impact

Elevate technical execution

Qualification

Paid marketing strategyCampaign managementGoogle AnalyticsData analysisCommunication skills

Required

You have a scrappy, results-driven mindset— you're comfortable working with ambiguity and are motivated to build something from scratch

You're an expert with experience across a variety of paid channels. You know the search landscape and the ideal benchmarks for PPC, CPM, and ROAS

You have strong analytical skills with experience using Google Analytics, Google Tag Manager, and attribution tools

You know how to experiment and adapt your strategy based on data insights

You have excellent verbal and written communication skills, and are adept at presenting performance insights and strategies to cross-functional teams and senior leaders

You're comfortable operating on a lean team and with a modest budget