Champions Group Holdings · 4 hours ago
Senior Marketing Manager
Brea
Full-time
Hybrid
Senior Level, Lead/Staff
$120K/yr - $130K/yr
8+ years expChampions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. They are seeking an experienced Senior Marketing Manager to lead results-driven marketing strategies, develop comprehensive marketing plans, and collaborate with operational leaders to drive growth and increase lead generation.
Consumer Services
Responsibilities
Develop Individual Marketing Plans & Strategies for Multiple BrandsYou will develop marketing plans and strategies for multiple brands, tailoring each to the unique needs of its market and service lines. In partnership with the Campaign Development and Digital Marketing teams, you will build data-driven plans that drive revenue growth and focus on acquiring new customers
Marketing ExpertiseYou will work with internal teams and external partners to develop and execute campaigns across digital and traditional channels, including PPC, LSA, TV, print, and direct mail. You will leverage full-funnel marketing expertise to drive results across awareness, consideration, and conversion stages
Expert in Assigned BrandsYou will serve as the foremost expert in your assigned brands’ needs, business goals, opportunities, and challenges, including the competitive market landscape
Collaboration with General Managers (GM)You will act as the go-to marketing expert and partner for each brand’s GM, equally committed to driving brand growth. You will build strong operational partnerships to understand market dynamics and ensure marketing strategies are aligned and effective
Cross-Functional CollaborationYou will collaborate across departments to plan, launch, and measure lead generation campaigns spanning digital, direct mail, TV, radio, sponsorships, and hyper-local marketing
Marketing GeneralistYou will work effectively with specialists across marketing disciplines and translate strategies into actionable plans for operational teams, ensuring understanding and alignment on program purpose and benefits
Data AnalysisYou will continuously monitor and analyze campaign performance, providing reports, insights, and actionable recommendations to optimize effectiveness
Budget Management & PlanningYou will have full ownership of the marketing budgets for each brand, including planning, allocation, and ongoing optimization. You will track results, adjust spending to maximize ROI, and provide General Managers with regular updates on performance and budget pacing
Vendor/Agency ManagementYou will build and maintain strong relationships with external marketing agencies and vendors to ensure successful campaign execution
Brand CommunicationYou will organize and lead regular marketing meetings with brand leaders to ensure alignment and focus on growth initiatives
Team Leadership & CollaborationYou will be an integral part of the marketing leadership team, collaborating with cross-functional colleagues to create and deploy best-in-class marketing programs. You thrive in driving marketing, growth initiatives, and measurable business impact
Qualification
Required
Bachelor's degree in marketing, business, or a related field (MBA a plus)
8+ years of overall marketing experience with a proven track record of developing and executing successful marketing strategies
Experience managing partner relationships and collaborating with internal and external stakeholders
In-depth digital marketing expertise (PPC, LSA, retargeting), either with an agency or in managing vendor relationships
Demonstrated experience in budgeting, results analysis, and strategic planning
Strong analytical and problem-solving skills, with experience supporting multiple sites
Experience identifying target audiences and creating campaigns that engage, inform, and motivate
Proficiency with marketing systems and Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) or similar software
Preferred
Experience in home services, multi-site businesses, retail, or hospitality preferred but not required
Company
Champions Group Holdings
For us, it’s more than just home services. It’s about building long-term relationships with our employees, partners, and clients.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jenny Wang
Chief Legal Officer
Company data provided by crunchbase