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SHRM · 1 week ago

Senior Coordinator, Advertising Operations

Alexandria, VA

Full-time

Hybrid

Mid, Senior Level

$60K/yr - $70K/yr

3+ years exp

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. The Senior Coordinator, Advertising Operations position serves as the liaison for the outside sales team, ensuring advertising for SHRM Brand Partners products is processed correctly and providing internal stakeholders with reports on digital ad performance.

EmploymentHuman ResourcesLegalRecruiting

Growth Opportunities

No H1B

Responsibilities

Enter and track all advertising and sponsorship orders for SHRM Brand Partners products. Proactively prepare, review and distribute inventory reports and guaranteed position spreadsheets to sales and production teams. Maintain records of advertiser insertion orders and materials

Manage ad creative placements within SHRM e-newsletters; generate proofs for client review as requested; manage real time ad calendar and inventory reservations. Coordinate house ads and collaborate on priority placement amongst internal departments

Liaise with Sales, Strategic Planning, Ad Sales Finance, Commercial Ops, and Marketing to ensure sold schedules run

Maintain program analytics reporting on e-Newsletters – updating newsletter dashboard. Produce and manage ad hoc projects and reporting for sales team – including weekly updates on top performing creative, trends in response rates on individual newsletters and ad positions

Project manage website inventory requests. Work with internet ops personnel and outside vendors to research and implement custom advertising solutions. Work directly with external ad ops team to ensure ads are properly targeted on shrm.org and QA ad materials

Track, monitor and report on competitive analysis and market trends to assist sales team

Prepare reports on a quarterly and on demand basis summarizing all advertising activity and performance metrics associated with each media channel. Proactively distribute reports to sales team to assist in the overall sales process. Work with VP to prepare – on annual basis – reports to be utilized in budgeting process

Other duties as assigned

Qualification

Digital advertisingProject managementNetSuiteMarketoMicrosoft OfficeIAB CertificationAttention to detailCommunication skillsInterpersonal skillsOrganizational skills

Required

Associates degree or an equivalent combination of education, training and/or experience

At least three (3) years of experience with digital and traditional advertising – managing order entry, tracking creative and project management experience. Experience can be with publisher, client organization, ad agency

Working knowledge of NetSuite and Marketo a plus

Strong Microsoft Office skills (Word, Outlook, Excel, PowerPoint) as well as the ability to develop analytical reporting

Strict attention to detail and the ability to meet established deadlines

Motivated self-starter and quick learner

Ability to work collaboratively with clients and internal stakeholders to provide insights, create campaigns and deliver on pre-established deadlines

Excellent communication skills both with external clients as well as internal stakeholders

Strong ability to communicate end-to-end planning process and share that knowledge with the larger team

Possess strong interpersonal and organizational skills, ability to multi-task and handle projects independently, as well as part of a team