Patrick Ta Beauty · 1 month ago
Director, Trade Marketing
West Hollywood, CA
Full-time
Onsite
Director/Executive
7+ years expPatrick Ta Beauty is looking for a skilled and experienced Director of Trade Marketing to lead and drive the execution of their omnichannel retail strategies across key partners, notably Sephora. The role focuses on maximizing brand visibility, driving velocity, and enhancing the consumer experience through effective trade marketing strategies.
BeautyCustomer ServiceEmailRetail
Responsibilities
Develop and execute annual trade marketing strategies across Sephora and key retail partners, ensuring alignment to brand, sales, and category objectives
Own the retail marketing calendar and identify key programs to support based on historical performance and industry insight
Primary liaison between Marketing and Sales, partnering to develop retailer-specific launch plans and merchandising strategies that maximize brand visibility and drive business growth
Ensure consistency of brand identity across in-store, .com, app, sampling, and CRM touchpoints
Lead all go-to-market planning for product launches at Sephora and international retail partners that align with brand strategy, program goals and budget requirements
Owner of the campaign toolkit, leading briefing, asset needs and timelines with Creative, VM, Education and Sales
Responsible for releasing toolkits to local markets for every launch and core activation
In partnership with Sales, develop compelling retail activation strategies including gondola updates, endcaps, sampling initiatives, Sephora Savings Event exposure, influencer amplification, and Sephora-led campaigns
Track, optimize and report performance of promotional moments such as animations, storytelling opportunities, and omni-channel campaigns with retail partners
Serve as the primary marketing contact for Sephora marketing teams
Build strong cross-functional relationships to secure incremental placements, priority pushes, and co-op marketing opportunities
Manage retailer co-op budgets, performance reporting, and ROI optimization
In collaboration with Sales team, responsible for providing retail partners with timely information on all calendarized programs and how marketing programming will support
Lead the development of brand presentations for retailer meetings, as well as regional and strategy meetings on an as-needed basis
Evaluate sales results, sampling ROI, and campaign performance by retailer to inform future strategies
Analyze category trends, consumer insights, competitive landscape, and Sephora benchmarking to identify growth opportunities
Build performance recaps and present strategic recommendations to leadership
Ensure full omni-channel alignment across Sephora.com, PDP strategy, app, paid media, landing pages, and CRM communication
Partner with e-commerce teams to optimize conversions through enhanced content, SEO-optimized copy, reviews strategy, shade finders, and launch merchandising
Support DTC with retail-aligned messaging when relevant
Lead retailer sampling strategy, including Smart Sampling, Beauty Offers, and targeted programs
Partner with Education to ensure training strategies align with retail priorities and support launch execution
Collaborate with VM on gondola updates, endcap refreshes, planogram optimization, and seasonal storytelling
Qualification
Required
7–10 years of trade, retail, or beauty marketing experience, with strong exposure to Sephora or a comparable prestige retailer
Bachelor's degree in Marketing, Communications, Business, or related field
Deep understanding of the Sephora ecosystem, including marketing programs, merchandising systems, campaign structures, co-op, and omni-channel behaviors
Strong analytical skills with experience interpreting retail data, POS reporting, and campaign KPIs
Proven ability to lead cross-functional teams and influence without authority
Exceptional project management skills, organized, detail-oriented, and able to manage multiple timelines simultaneously
Strong communication skills and ability to present to internal and retailer leadership
Hands-on, proactive, solutions-oriented mindset with a passion for prestige beauty
Ability to manage multiple market needs simultaneously, balancing global consistency with regional relevance
Preferred
Experience working directly with Sephora Marketing, Merchandising, VM, and DTC teams
Experience building or scaling trade marketing functions within a high-growth beauty brand
Strong understanding of digital retail levers: SEO, PDP optimization, CRM, reviews, app merchandising, and paid media
Benefits
Bonus Opportunity
Health Benefits
401(k) With a Company March
Product Discount Program
Flexibility & Wellness Stipend
Paid Leave Programs
Paid Holidays & Summer Fridays
Company
Patrick Ta Beauty
Everyone Deserves To Feel Confident & Beautiful Everyday.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Stride Consumer Partners
2022-10-25Private Equity
Leadership Team
Kimberly Villatoro
Chief Executive Officer
Recent News
2026-01-16
Company data provided by crunchbase