Snyk · 2 weeks ago
Partner Marketing Specialist
Boston, MA
Full-time
Hybrid
Mid Level
$76K/yr - $95K/yr
3+ years expSnyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. The Partner Marketing Specialist will drive the growth of the Cloud and Technology Alliance Partner Program by managing marketing relationships with strategic partners and executing joint Go-to-Market programs.
Cyber SecuritySecuritySoftware
Responsibilities
Develop and execute full GTM plans for top-tier alliances, including AWS, GCP, and leading AI technology partners
Design programs specifically aimed at growing partner-sourced pipeline and revenue through Cloud Marketplaces and Channel Resellers
Collaborate with global team members to ensure regional nuances are captured in global joint GTM strategies
Create a comprehensive portfolio of joint value propositions, campaigns, and "campaign-in-a-box" assets that resellers can easily leverage to take our joint solutions to market
Drive marketing initiatives that increase traffic and conversion within cloud marketplaces (AWS Marketplace, Google Cloud Marketplace)
Collaborate with product marketing to produce joint websites, case studies, solution briefs, and webinars that highlight the combined value of our technology and our alliance partners
Lead partnership engagement strategy for major industry events (e.g., AWS re:Invent, Google Cloud Next) and partner-specific summits
Serve as the primary marketing liaison for our Top 3 TAPP and Top 4 AI partners, fostering strong relationships with their marketing counterparts
Track, measure, and report on the performance of partner marketing programs, utilizing data to optimize spend and strategy for maximum ROI
Manage MDF (Market Development Funds) and joint marketing budgets effectively
Qualification
Required
3+ years of experience in B2B marketing, with a minimum of 1 years dedicated to Alliance Marketing, Channel Marketing, or Partner Marketing in the SaaS/Tech space
Proven experience working with hyperscalers (AWS, GCP) and understanding their co-sell motions and marketplace dynamics
Experience building marketing programs specifically for resellers and distributors (Alliance-to-Channel motions)
Demonstrated success in managing partner presence at large-scale industry trade shows
Exceptional written and verbal communication skills; able to translate complex technical integrations into clear business value
Preferred
Familiarity with the current AI landscape and experience marketing AI-driven solutions is highly desirable
Benefits
Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
Health benefits, employee assistance plans, and annual wellness allowance
Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
Company
Snyk
Snyk is a cloud native application security provider that enables millions of developers to build software securely.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.19BKey Investors
ServiceNowQatar Investment AuthorityAddition
2023-01-24Corporate Round· $25M
2022-12-12Series G· $196.5M
2021-12-21Secondary Market
Leadership Team
Peter McKay
CEO
Assaf Hefetz
Co-Founder & CTO
Recent News
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2026-01-06
Canaan Partners
2025-12-26
PR Newswire
2025-11-24
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