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Litera · 14 hours ago

Growth Marketing Manager

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$50K/yr - $80K/yr

5+ years exp

Litera is a leader in legal tech innovation, dedicated to transforming how law is practiced. The Growth Marketing Manager will be responsible for developing and executing marketing campaigns that generate leads and support global sales targets, while collaborating with various teams to enhance brand awareness and pipeline growth.

Customer ServiceDocument ManagementInnovation ManagementLegalLegal Tech

Responsibilities

Partner with the product marketing and content teams to design and execute demand generation programs to create compelling demand gen content and offerings mapped to buyer personas, pain points, and buying cycles

Worth closely with Sales Leaders to develop and support whitespace and product focused ABM programs plans to help Litera drive incremental pipeline and bookings

Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities; report on program activities, including cost per lead, cost per response, trends, conversion to opportunity rates, contribution to sales pipeline, ROI, etc

For all programs, work with content marketing to initiate landing page creation, email copy, and automated workflows to support the execution of digital programs

Manage and execute global virtual events, webinars, multi-touch emails, 3rd party sponsorships, etc

Work closely with Business Development Representative (BDR) team and Customer Success Managers (CSMA) to improve MEL, MQL, and SQL conversion rates and lead handling processes