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CAQH · 1 day ago

VP, Brand, Marketing, and Communications

United States

Full-time

Remote

Director/Executive

$250K/yr - $275K/yr

15+ years exp

CAQH is a leading organization in the healthcare ecosystem, focused on improving business processes and data management. The Vice President of Brand, Marketing, and Communications will lead the integration of brand and marketing strategies to enhance CAQH's market influence and support its growth narrative.

AssociationHealth Care

Comp. & Benefits

Responsibilities

Own and evolve CAQH’s enterprise brand and growth narrative, ensuring clarity, consistency, and relevance across products and services

Translate commercial strategy into clear, compelling market-facing positioning, messaging, and experiences

Serve as a trusted advisor to the CCO, CEO, and Executive Leadership Team, shaping priorities, sequencing, and trade-offs that impact brand and growth

Lead CAQH’s brand strategy, positioning, and visual and verbal identity across all touchpoints

Protect and strengthen CAQH’s reputation, visibility, and credibility with external stakeholders, including customers, partners, policymakers, and the media

Act as the organization’s senior brand steward ensuring disciplined, high-impact storytelling

Lead integrated go-to-market and marketing strategies in partnership with Growth, Product, and Sales

Oversee planning and execution of campaigns, product launches, events, and conferences that support business priorities and revenue growth

Ensure messaging and content clearly articulate value, impact, and differentiation for priority audiences

Develop and execute integrated communication strategies that align internal teams and engage external audiences

Ensure MarCom is engaged early in strategic initiatives to shape narratives, reduce rework, and drive alignment

Guide the development of insights, points of view, and thought leadership that reinforce CAQH’s role and influence in the healthcare ecosystem

Act as an organizational connector, embedding MarCom into planning and execution rhythms across Growth, Product, Operations, and other functions

Establish clear ways of working, decision rights, and collaboration models that enable speed, focus, and accountability

Advocate for MarCom’s strategic role while balancing enterprise needs and constraints

Lead, mentor, and develop a high-performing MarCom team, providing stability, clarity, and direction

Foster a culture of accountability, psychological safety, and continuous learning

Protect the team from unnecessary churn by setting clear priorities and advocating upward

Simplify governance and planning processes to improve focus, efficiency, and impact

Establish clear metrics and insights that link brand and demand performance to measurable business outcomes

Own MarCom budget strategy and ensure resources are allocated effectively to maximize return and impact

Qualification

Strategic VisionTransformational LeadershipExecution & AccountabilityAnalytical OrientationHealthcare AcumenCommunication ExcellenceCollaboration Skills

Required

Demonstrated ability to lead brand and marketing strategy at an enterprise level, influence senior leaders, and translate strategy into action

Proven experience stabilizing, evolving, and elevating teams through periods of change and growth

Strong track record of setting priorities, delivering results, and holding teams accountable for outcomes

Ability to use data, insights, and metrics to inform decisions and demonstrate impact

Exceptional written and verbal communication skills with the ability to engage diverse audiences with clarity and credibility

Deep understanding of healthcare administration, HIT, and complex, multi-stakeholder environments

Strong cross-functional leadership skills and ability to build trust and alignment across the organization

15+ years of progressive leadership experience across brand, marketing, and communications, with a proven record of operating at the enterprise level in complex, multi-stakeholder environments

Experience joining an organization at a strategic inflection point and helping to reset the role of marketing and communications to support growth, clarity and enterprise alignment

Experience partnering closely with CEOs and executive leadership teams to shape strategy, influence priorities, and translate business objectives into clear, market facing narratives

Strong commercial orientation, with experience integrating brand, communications, and go-to-market strategy to drive measurable business outcomes

Experience successfully leading and stabilizing teams through periods of change, building focus, confidence and strategic impact

Bachelor's degree in Marketing, Communications, Business, or a related field