Libbey · 2 weeks ago
Category Marketing Specialist
Toledo, OH
Full-time
Onsite
Entry, Mid Level
2+ years expLibbey is a company that has been making glass and tabletop products since 1818. The Category Marketing Specialist will support daily product marketing activities for the glassware category, collaborating with cross-functional teams to drive sales and improve product performance.
3D PrintingElectronicsManufacturing
Responsibilities
Assist in managing the glassware product lines to drive sales and margin growth, while reducing complexity across the Foodservice and Retail channels
Identify category issues and opportunities and contribute to portfolio planning to address issues and exploit opportunities
Support the execution of portfolio health activities, including demand planning/forecasting, quality solutions, packaging enhancements, sku rationalization, excess and obsolete reduction, pricing recommendations and other product-related needs that improve commercial performance
Execute product strategies in assigned categories, including but not limited to marketing collateral, tradeshow activations, website content, etc
Conduct market research and provide insights to contextualize new product development recommendations
Maintain product databases with product specifications and related product details/attributes
Configure existing and new product opportunities to initiate projects in Dynamics CRM as needed
Enable effective selling through maintained competitive assessments and development of sales tools & training materials
Lead, influence and empower the organization to fulfill our purpose (living our legacy, shaping our future, and winning as one)
Cultivate a diverse and inclusive culture where associates can thrive, make us better and fuel ideas/innovations to ensure our long-term success
Qualification
Required
Bachelor's Degree in Marketing, Business Administration, or related field, or equivalent experience
2+ years of experience in product management, new product development or marketing required
Demonstrated organizational aptitude, ability to manage projects from start to completion
Strong analytical skills with ability to interpret findings into action plans
Proven ability to work effectively with a team to accomplish goals and objectives
Ability to work multiple tasks simultaneously to meet deadlines with minimal oversight
Attention to detail and excellent time management skills are essential
Strong written, verbal and presentation skills
Proficiency in Microsoft Office - Excel, Word, and PowerPoint essential
Travel up to 10% for needed trade shows, customer visits, sales support, etc
Company
Libbey
Libbey Inc. is an Glass and glass product manufacturing company
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Michael Bauer
CEO & Board Member
Recent News
2025-11-11
Company data provided by crunchbase