Senior Analyst, Marketing Analytics jobs in United States
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Paramount+ ยท 2 days ago

Senior Analyst, Marketing Analytics

positionWest Hollywood, CA
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$98K/yr - $130K/yr
date3+ years exp

Paramount+ is a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global. The Senior Analyst in Marketing Analytics will support the Streaming marketing team by providing actionable insights and recommendations derived from data analyses to drive business growth and retention.

Entertainment
Hiring Manager
Agness Daszykowski
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Responsibilities

Foster data-informed decision making throughout the Streaming marketing organization
Analyze marketing and attribution data to quantify return on marketing investment, optimize budget allocation, and provide recommendations across channels and partners using cross platform analyses, experimentation, and media mix model outputs
Partner closely with internal data science teams and external partners to enhance and increase relevance and actionability of the results across various media channels
Collaborate with team members to ensure dimensions and metrics in data pipelines are aligned with business workflows powering marketing reporting
Support development of auditing tools of existing data sets to check for anomalies and irregularities; leverage tools to escalate data inconsistencies using SQL and Google Cloud Service suite features
Build data workflows for Streaming marketing data that ensures consistent data integrity
Improve and strengthen marketing data pipelines with data engineering teams
Support ad hoc analysis to provide deeper and more granular insights on media performance
Additional other duties and responsibilities, as assigned

Qualification

SQLDigital marketing analyticsMedia measurementData visualization toolsGoogle Cloud PlatformRPythonExcelCritical thinkingAttention to detail

Required

BA/BS
3+ years experience in digital marketing and analytics, web analytics, online media industry
Proficient in SQL with a thorough understanding of data and systems' infrastructures; experience extracting, cleaning, and transforming data from databases using SQL
Experience or coursework in media measurement including web, native app, video measurement technology and standards
Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
Strong detail-orientation with a penchant for data accuracy and good grammar

Preferred

Strong mathematics, statistics background
Strong solutions-oriented and critical thinking mentality
Experience using Google Cloud Platform (BigQuery)
Experience translating requirements into actionable instructions and documentation
Experience working independently to meet deliverables with some oversight

Benefits

Medical
Dental
Vision
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO

Company

Paramount+

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Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment.
dateFounded in 2021
location
Los Angeles , US
people-size201-500 employees
web-link
https://www.paramount.com/brand/paramount-plus

Funding

Current Stage
Growth Stage

Leadership Team

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Dara Gruen
Vice President, Product Partner Operations
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Mallory Dash
VP Lifecycle Marketing, Partner Engagement
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Company data provided by crunchbase