General Sales Manager jobs in United States
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Crunch Fitness CR Fitness Holdings, LLC · 1 month ago

General Sales Manager

positionPhoenix, AZ
timeFull-time
remoteOnsite
senioritySenior Level

CR Fitness is a leading franchisee of Crunch Fitness, rapidly expanding its club footprint throughout the United States. The General Sales Manager is responsible for driving membership sales, leading and developing a high-performing team, and ensuring exceptional member experiences while achieving revenue growth and operational excellence.

FitnessPersonal HealthWellness

Responsibilities

Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency
Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance
Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations
Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all
Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans
Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies
Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club

Qualification

Sales leadershipTeam developmentPerformance metricsCustomer serviceBusiness acumenLead-by-exampleCompetitive mindsetCommunication skillsPositive attitude

Required

Proven success in sales leadership and hitting aggressive performance targets
A passion for developing high-performing teams and creating a winning culture
A competitive mindset with the ability to drive results under pressure
Relentless energy, positive attitude, and a lead-by-example work ethic
Strong business acumen and ownership mentality
Clear, confident, and persuasive communication skills

Preferred

Prior management experience preferred in the fitness industry

Benefits

Medical, Dental, Vision & Life Insurance
401K and PTO
$1000 Getaway Grant (GM & PTM only)
Free Crunch membership + discounted training
Continued education and advancement opportunities

Company

Crunch Fitness CR Fitness Holdings, LLC

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CR Fitness Holdings, LLC. is the leading franchisee of Crunch Fitness.
dateFounded in 1989
location
New York, New York, USA
people-size1001-5000 employees
web-link
https://www.crunch.com

Funding

Current Stage
Late Stage
Total Funding
$371.1M
Key Investors
Sixth StreetGolub CapitalTrive Capital Holdings
2025-10-22Private Equity· $350M
2025-10-22Debt Financing
2025-04-15Acquired

Leadership Team

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Jim Rowley
CEO

Recent News

Bizjournals.com Feed (2025-11-12 15:43:17)
Crunch Fitness franchisee to open 4 locations in Twin Cities this year
2026-01-16
PR Newswire
Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to Apple Valley, Minnesota
2026-01-07
Bizjournals.com Feed (2025-11-12 15:43:17)
Crunch Fitness to open $8M gym in former JoAnn store in Apple Valley
2026-01-07
Company data provided by crunchbase