Circle · 1 day ago
Senior Marketing Analytics Manager
Greater Tampa Bay Area
Full-time
Hybrid
Senior Level, Lead/Staff
$160K/yr - $208K/yr
10+ years expCircle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets and payment applications. As the Senior Marketing Analytics Manager, you will lead the evolution of Circle’s marketing analytics function, delivering actionable insights that drive decision-making and ensuring alignment on KPIs across the organization.
BankingBlockchainCryptocurrencyFinancial Services
Responsibilities
Establish clear links between marketing activity, team OKRs, and business outcomes, ensuring reporting frameworks support accountability and decision-making
Partner closely with channel, project, and campaign owners to define success metrics, align performance measurement with strategic goals, and build out automated reporting
Lead the development and scaling of self-serve dashboards and AI-powered analytics, including predictive models and prompt-generated reporting
Translate marketing goals into actionable data strategies that align with revenue and customer outcomes
Collaborate with Revenue Analytics, Data Science, and our centralized AI team to ensure consistency and accuracy across reporting systems
Proactively drive improvements in marketing attribution models to better assess influence on pipeline and revenue
Drive improvements in measuring marketing effectiveness at the brand awareness level, including sentiment, search trends, and competitive insights
Maintain high standards of data hygiene and leverage enrichment tools to create complete profiles of target accounts and inbound leads
Mentor analytics specialists and collaborators, fostering a culture of experimentation and continuous improvement
Qualification
Required
10+ years of experience in marketing analytics, business intelligence, or revenue operations
Deep expertise in marketing attribution, campaign performance measurement, and funnel analytics
Strong SQL skills with the ability to independently query, manipulate, and analyze large datasets
Ability to translate complex data into strategic recommendations for non-technical stakeholders
Strong proficiency in data and BI tools such as Snowflake, Superset, Bigquery, and Tableau or Looker
Experience with marketing tools including Google Analytics, Hubspot, and Webflow
Preferred
Experience deploying AI tools for analytics use cases such as predictive modeling or prompt-based reporting
Proficiency in Python for advanced data manipulation, modeling, or automation workflows
Familiarity with brand awareness metrics, sentiment analysis, and competitive intelligence tracking
Background in B2B or fintech environments with multi-touch marketing strategies
Company
Circle
Circle helps businesses and developers utilize stablecoins for payments and online commerce.
1001-5000 employees
H1B Sponsorship
Circle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (41)
2023 (43)
2022 (25)
2021 (4)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$2.44BKey Investors
ARK Investment ManagementCoinbaseAlameda Research
2025-11-19Post Ipo Secondary· $17.7M
2025-08-14Post Ipo Secondary· $1.04B
2025-08-14Post Ipo Equity· $260M
Leadership Team
Jared Favole
Chief of Staff to CEO
Jeremy Allaire
Co-Founder, Chairman and CEO
Recent News
Company data provided by crunchbase